Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing's evolution have been hard for so many in so many ways. I'm not going to subject you to the phrase 'the new normal' again —
Farid Mheir's insight:
WHY IT MATTERS: martech - marketing technologies - has exploded from few apps in 2010 to 8000+ in recent years. No wonder we see aggregation platforms coming to life. More about this in this martech 2021 year in review. 
Scoop.it!
See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.
Farid Mheir's insight:
WHY IT MATTERS: great comparative study of 6 of the biggest tools with all kinds of great insight. Beware this is marketing material from sharpSpring with obvious biais!
Scoop.it!
This guide will show you:
Farid Mheir's insight:
WHY IT MATTERS: digital marketing has become more complex, with 8000+ solution in the most recent marTech solutions map. Fortunately processes and tools are starting to appear to help manage this complexity.
Scoop.it!
From
www
Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.
Farid Mheir's insight:
WHY IT MATTERS: too many solutions in the marketing domain! This report can help identify solutions as it becomes more important to connect with customers and have a central repository of information
Scoop.it!
Looking for a data visualisation tool or SEO report templates? Grab these FREE Data Studio Templates to speed up your reporting (and more).
Farid Mheir's insight:
WHY IT MATTERS: Google data studio is a very simple and useful tool to consolidate and display data from websites, ecommerce, social and other digital activities. Great for marketing but anyone with interested in showing how good (or bad) their digital activities are. Moreover the results can be viewed online or emailed as PDF!
Scoop.it!
Easily find and join relevant conversations about your brand with these 20 best social media monitoring tools for small and medium businesses.
Farid Mheir's insight:
WHY IT MATTERS: a great review of top social monitoring tools with very useful comparative grid to help kickstart your comparative study. Moreover, this post shows how far we've come in terms of breath and depth of tooling for social monitoring, confirming the importance of the channel in marketing digital transformation.
Scoop.it!
The choice of identity resolution software vendor is a critical for marketers, as they work with this evolving technology to help optimize customer data management outcomes. Learn about the top 10 identity resolution software companies for 2020!
Farid Mheir's insight:
WHY IT MATTERS: consolidation of customer data for reuse and syndication relies on tools called Identity Resolution that can map customer data from multiple sources to provide a true customer360 database and graph.
Scoop.it!
SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table.
Farid Mheir's insight:
WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own?
Adrena Aly's comment,
December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
Scoop.it!
Compare the different marketing automation platforms in order to find out the most appropriate vendor for your business.
Farid Mheir's insight:
WHY IT MATTERS: useful comparison tool of 19 marketing automation solutions. Obviously biased in favor of Vbout but useful if you take it with the appropriate grain of salt.
Scoop.it!
When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed.
Farid Mheir's insight:
WHY IT MATTERS: there is so much information that you can capture from free or almost free online tools like Alexa that it is a shame not to use them
Scoop.it!
An update on HubSpot App partners and integrations in 2019.
Farid Mheir's insight:
WHY IT MATTERS: software as a service or cloud based tools are often easy to connect. This example from Hubspot marketplace, with over 300 connections, is proof.
Scoop.it!
Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers. This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;
Farid Mheir's insight:
WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.
Scoop.it!
Marketing leaders must boost scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.
Farid Mheir's insight:
WHY IT MATTER: if you manage a marketing team, the proliferation of channels and touchpoints that content marketing brings forwards means you now need tools to manage and coordinate your teams. Very much in line with my motto that digital transformation is equal parts technology, processes, and people...
Scoop.it!
From
litmus
Frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. In our first-ever State of Email Service Providers report, we take a detailed look at the ESP marketplace to better understand:
Understand ESP industry consolidation, see the top ESPs by sector, and discover the most common ways to boost the functionality of an ESP.
Farid Mheir's insight:
WHY IT MATTERS: emails remain a very important tool in the marketing tool belt. This survey provides insights into what is popular in Canada, US, UK and differentiates between industries and companies. Useful insight.
Scoop.it!
From
zapier
Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.
Farid Mheir's insight:
WHY IT MATTERS: marketing automation requires tooling to manage workflows and ensure single version fo truth - this article lists a number of key tools for social media management.
Scoop.it!
Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.
Scoop.it!
In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the importance / ROI of email but also ads, SEO and content marketing: there is no silver bullet but rather a good mix of solutions.
Scoop.it!
AI offers a helping digital hand to overburdened B2B marketing departments.
Farid Mheir's insight:
WHY IT MATTERS: we all wonder how we will ever apply AI into our daily activities given how complex it is to develop AI and the lack of resources on the market. But the same way you don't need to know how combustion engines work to drive a car or how HTTP or TCP IP work to search the web on Google, AI will find its way into our everyday tools (think Google assistant) and impact every job on the market. No need to hire an AI dev team in your organization but you need to make sure you use the latest AI-infused tools to gain that advantage.
Scoop.it!
Google owns thousands of websites. We don’t always get search engine optimization (SEO) right, but have discovered 3 things to help with your website SEO. To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters.
Farid Mheir's insight:
WHY IT MATTERS: pretty basic considerations about digital transformation is that "Google is King" and thus your website / mobile app / ecommerce must all rank high in google searches. This guide provides insights from the best!
Scoop.it!
But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:
Farid Mheir's insight:
WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.
Scoop.it!
To assess the state of the customer journey analytics platform market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top customer journey analytics platform vendors, divided into two categories and therefore two Forrester Wave™ evaluations. The criteria for the two evaluations are similar, but: 1) the weightings are different to reflect whether the end user's priority is journey visioning or journey orchestration, and 2) the journey automation and orchestration criteria appear only in the journey orchestration Forrester Wave. This Forrester Wave focuses on visioning. You can find its companion evaluation, focused on orchestration, here: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018.
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
Scoop.it!
Companies transforming to become customer-obsessed are using journey analytics to help them become customer-led, insights-driven, fast, and connected. Forrester defines journey analytics as: "An analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior." By using data to look at high-level journeys and to zoom in on microjourneys and the defining moments within them, journey analytics helps companies isolate, quantify, model, and track opportunities to improve CX, operational efficiency, and business results. Journey analytics stitches together data horizontally, across silos, to provide an integrated view of the customer and enable companies to test a wide variety of journey hypotheses in near real time to determine which combinations of interactions will yield the desired business results. Journey analytics involves four core capabilities, and we have segmented the space into two categories:
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
Scoop.it!
This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
Scoop.it!
The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is.
Farid Mheir's insight:
WHY IT MATTERS: anything that helps me make sense of the fast moving world of digital marketing is always a good thing. I refer to it here as a snapshot of 2016, wishing that a 2018 version was available...
Scoop.it!
What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include: - significant developments in asset management tools
Farid Mheir's insight:
WHY IT MATTERS: the marketing technology landscape is often confusing and this webinar presents a very good overview of the market and provides key insights to understand the macroscopic trends.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
Nice