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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit
Farid Mheir's insight:
WHY IT MATTERS: chatbots were all the rage last year, often described as a silver bullet to solve all kinds of problems easilly. Now they have become one more solution in the digital transformation arsenal, with PROs and CONs. This post describes the process to setup and configure two popular tools and in the process highlight their capabilities and shortcomings. 
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Enterprises use many collaboration tools, from intranets to project management platforms. We surveyed 2000 employees to understand how they use these tools.
Farid Mheir's insight:
WHY IT MATTERS: digital transformation in enterprise remains slow to catch on and this survey result shows that Intranet solutions remain under utilized. Having seen many of them, I can understand why: lots of useless, and out of date documents, no one really in charge of maintenance, no search or bad search engines, etc. Key learning from this chart: - if you update your intranet, build something simple and make sure people use it - have a corporate social network, it is useful and people use it
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Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
Farid Mheir's insight:
WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)
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A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Farid Mheir's insight:
A great list of tools, very useful. I am amazed at how many I do not know... and to think that I thought I knew many. Goes to show how little I know!
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Curated by Farid Mheir
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WHY IT MATTERS: a great review of top social monitoring tools with very useful comparative grid to help kickstart your comparative study. Moreover, this post shows how far we've come in terms of breath and depth of tooling for social monitoring, confirming the importance of the channel in marketing digital transformation.