WHY IT MATTERS: Digital Transformation

En réponse à la crise reliée au COVID-19, TechnoMontréal vous dévoile des entreprises, organisations et individus oeuvrant dans la sphère de l’innovation technologique à l’échelle du Québec et dont les solutions répondent de façon agile, rapide et immédiate aux défis auxquels notre société et notre économie font face actuellement. Cet effort collectif vise à mettre de l’avant un catalogue d’innovations technologiques gratuitement et disponible à tous !

Implementing PIM solutions into existing B2B solutions can be extremely complex. It requires a great number of custom-made solutions, adjusting to specific business requirements, and matching the company’s structure. Here’s what we see as the biggest challenges, and how we overcame them!

By 2020, Gartner has predicted that more than 60% of online sellers will adopt a marketplace or include third-party sellers in their eCommerce ecosystems. Marketplaces are one of the platform model types that are transforming every industry.

The platform model brings buyers and sellers together, helping businesses deliver a better customer experience while gathering customer insights. Data from McKinsey shows that companies that platform grow, and companies that don't platform don't grow.

But where do you begin? Our guide will teach you how to define your platform strategy and get started.

Read the eBook to learn:

- The different types of platform models, and which are best suited for your business
- Platform Pioneer stories, including how Best Buy became the most trafficked retailer in Canada
- The first steps you should take to kickstart your business’ platform revolution

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet. It offers tools to help you understand both the volume and the types of ads you’re being served during the course of normal browsing, with the goal of increasing awareness of how advertisers track your browsing behavior, build their version of your online identity, and target their ads to you as an individual. We want to assemble the largest amount of advertising data we can— and then not give it to the advertisers.