WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Gartner Predicts 2022: Buyers Dictate your Selling Strategy #eCommerce #CRM #retailTech

Gartner Predicts 2022: Buyers Dictate your Selling Strategy #eCommerce #CRM #retailTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Leading organizations are increasing revenue and improving customer experience by becoming more collaborative, unified and digital-optimized across all of their customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. This report highlights emerging and continuing trends for 2022 including customer's insistence on self-serve and assisted experiences, continued focus on unified commerce especially in terms of customer experience, and the uptick in b2b brands embracing digital.  

Farid Mheir's insight:

WHY IT MATTERS: no surprise in the predictions (eCommerce is here to stay!) but the details are worth reading to understand the trends Gartner mentions.

SaintStalker's comment, January 30, 2022 10:52 AM
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Busting the five biggest B2B #e-commerce myths via @McKinsey

Busting the five biggest B2B #e-commerce myths via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

The leading edge for successful B2B sales growth is digital. Here’s why.

Farid Mheir's insight:

WHY IT MATTERS: the most underrated eCommerce opportunity lies in business to business or B2B. The post highlights 5 reasons why this is so.

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2022 report on #SaaS spending in companies from @Zylo shows popular solutions but also areas where companies overspend

2022 report on #SaaS spending in companies from @Zylo shows popular solutions but also areas where companies overspend | WHY IT MATTERS: Digital Transformation | Scoop.it

This report surfaces insights from Zylo’s dataset – the most comprehensive in the industry – comprising 5 years of SaaS spend, license, and usage data and more than $21B in SaaS spend under management. This year’s edition highlights outcomes of a year of exponential SaaS growth and a new way of working.
- How your SaaS portfolio and spend stack up
- How SaaS is impacting software management and governance
- The top opportunities to optimize your SaaS portfolio (and how to get started)

Farid Mheir's insight:

WHY IT MATTERS: software as a service has been growing exponentially for years and the trend continues. This report analyzes the SaaS spend in organizations. I find their analysis of the 10 categories where companies overspend very interesting.

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