WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: shipping remains the last issue to solve in eCommerce IMHO. This report provides some insights into the challenges for 2022, including rate increases labour shortage, increased competition by Amazon.

WHY IT MATTERS: free delivery appears to be a myth based on this analysis from parcelLabs. And in-store pickup is the most popular option. Is this because customers really prefer to pay for delivery or go to the store? - or because the pick-pack-delivery-return costs are too high and as they come down with economies of scale, customers will naturally pick the free delivery option, as they do with Amazon?

WHY IT MATTERS: eCommerce is starting to specialize, showing the limitations of Amazon a-to-z "the everything store". As raised in this short post, the specialization comes from the pick-pack-delivery side of eCommerce - logistics - as shoes, furniture and pizza can all be sold on the same website - say Amazon or Shopify - but require vastly different logistics to fulfill the order. We will see technologies appears to answer those special needs in the future.

With Le Panier Bleu we recognized that limitations of eCommerce for small retailers often are related to the high cost of delivery by mail (poste canada, UPS or other) and that a marketplace solution must address those concerns. This post just provides insights into one aspect of this.

WHY IT MATTERS: je mets mon commentaire en français parce qu'il s'adresse spécifiquement aux amis du panier bleu. L'article de Ben Evans soulève une question importante et fait la démonstration que non, Amazon ne sait pas. Et que pour Amazon, pour l'instant, peu importe. Mais pour le panier bleu et sa place de marché, le marchandisage et la curation de contenu sera importante. Essentielle même. Et qu'elle sera peut-être le différentiateur et la clé du succès. Le panier bleu ne gagnera pas en créant une place de marché mais en réglant les enjeux des commerçants (coûts élevé des cartes de crédit, logistique, livraison, retours et publicité) et en offrant aux consommateurs une destination pour trouver des commerces et des produits québécois. 

En gros, il faut régler les problèmes du commerce de détail, et la technologie ne résoudra pas tous les problèmes à court terme...

WHY IT MATTERS: parcel delivery has become the primary volume for postman. Why not have delivery routes - postman or milkmen - to deliver the parcels and not just the mail? Would this not be a more cost effective solution than delivering one by one?

WHY IT MATTERS: Amazon will use failing and bankrupt stores and shopping malls to build warehouses so close to consumers that 1-2hr delivery becomes possible - the last hurdle in making eCommerce viable in many product categories (grocery, food, meals, and other high volume / low margin categories come to mind first of course).

WHY IT MATTERS: grocery is tough with small margins and this chart from Bain says it all: delivery and the fees are the last problem to solve with eCommerce. And I would say this is true for all other retail industries, not just grocery. It is that grocery is more sensitive with their high volume and low margins.

And here the original article from Bain&co : https://www.bain.com/insights/how-to-ramp-up-online-grocery-without-breaking-the-bank/#

WHY IT MATTERS: self-driving cars may actually impact the truck transportation industry in a huge way. The papers explores how it will do so.

WHY IT MATTERS: the website provides a number of use case and examples of the use of AI in supply chain, along with a very comprehensive framework to put the pieces together.

WHY IT MATTERS: this videos shows the inside of the new Ocado warehouse in UK. This warehouse is making its way top Canada, with Sobeys opening one soon: http://fmcs.digital/blog/u-k-s-ocado-taps-into-canadas-online-grocery-market-with-sobeys-tie-up-is-canada-mature-enough-to-have-automated-grocery-fulfillment-centers-ecommerce-robots/ 

WHY IT MATTERS: when Walmart gets into something, you should watch out. Here it seems they are exploring options for grocery fulfillment and delivery - as everyone is trying to figure out what will customer prefer and where to make money. But the solution feels like back to the future: the concept looks like a sears pickup counter from the old days! The article also mentions some delivery options being tested by Walmart including autonomous cars and crowdsourcing.

WHY IT MATTERS: delivery models are plenty and need to be expanded to reduce the cost of eCommerce deliveries.

WHY IT MATTERS: delivery is the last problem to solve to continue ecommerce growth. McKinsey explores the different delivery models for the last mile in this article.

WHY IT MATTERS: Amazon spends 14.2% of its net sales to fulfill orders and 12.2% to deliver them to consumers. Thus a quarter of the costs of products sold is allocated to logistical costs and this is the biggest hurdle to eCommerce wide adoption. Amazon and other pure plays have a number of key advantages over established brick-n-mortar retailers (no retail store costs, no store employees, etc.) but they have to battle with order preparation and delivery which traditional retailers delegate to their customers as they push their carts in the store aisle. In that context, recent announcement of Sobeys to leverage Ocado's automated warehouse technology or recent Amazon announcement to create a parcel delivery solution that competes with FedEx and UPS makes sense. Any retailer thinking of scaling its eCommerce operation should thus make sure that its business model is viable regarding fulfillment and shipping - all other elements of eCommerce are not an issue.

- Amazon SWA service: http://fmcs.digital/blog/amazon-package-delivery-service-to-compete-with-fedex-and-ups-swa-ecommerce-disruption-retailapocalypse/ 

- Sobeys Ocado partnership: http://fmcs.digital/blog/u-k-s-ocado-taps-into-canadas-online-grocery-market-with-sobeys-tie-up-is-canada-mature-enough-to-have-automated-grocery-fulfillment-centers-ecommerce-robots/ 

- Ocado's technology: http://fmcs.digital/blog/video-shows-ocado-warehouse-technology-that-sobeys-has-acquired-to-prepare-grocery-orders-is-based-on-an-army-of-small-robots-working-on-3d-hive/ 

WHY THIS IS IMPORTANT

A key piece of eCommerce and retail has to do with delivering packages from warehouse to customer homes or offices. Amazon spends 12% of its revenue for shipping and is expected to ship more volume than FedEx in 3 years. To reduce this cost and improve customer service by allowing more frequent and faster delivery, Amazon has been doing a number of things:

1- putting trucks on the road with its AmazonFresh grocery delivery service;

2- building delivery infrastructure between its warehouses and distribution centers and delivery spokes;

3- now it is planning to become a broker between small parcel delivery providers in a UBER like model (this article)

4- self-driving vehicles have been targeting trucking industry as their primary focus, with UBER recently investing in startup OTTO and demonstrating a 2000 case beer delivery via self driving truck

Combine all these innovations and you have a profound disruption in the delivery and logistics industry. Retailers should now consider Amazon no longer as an online marketplace and third-party logistics company (3PL) but also as a parcel delivery solution provider that can compete FedEx and UPS provide last-mile delivery solutions and eliminate the need for retailers to maintain or lease their own delivery vans and trucks.

Links in this post:

• amazon net shipping costs 4.7% of revenue: http://fmcs.digital/blog/new-e-commerce-strategies-threaten-ups-fedex/ 
• amazon total shipping costs 12% revenue: http://www.beyonddevic.es/2014/02/03/amazons-prime-problem/  http://www.wsj.com/articles/amazons-newest-ambitioncompeting-directly-with-ups-and-fedex-1474994758 
• amazon fresh trucks: http://sco.lt/7i9FbN 
• self-driving truck: http://fmcs.digital/blog/tesla-brings-self-driving-hardware-to-its-entire-fleet-see-the-video-for-a-glimpse-into-the-future-of-driving/ 
• amazon competes fedex: http://fmcs.digital/blog/jeff-bezos-amazon-wont-compete-with-fedex-and-purolator-usps-i-dont-believe-him/ 
• FBA 3PL: http://fmcs.digital/blog/27-tips-on-how-to-build-fba-strategy-via-cpcstrategy/