WHY IT MATTERS: Digital Transformation
215.3K views | +57 today
Follow
WHY IT MATTERS: Digital Transformation
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by Farid Mheir
Your new post is loading...

Popular Tags for this blog

Current selected tags: 'Trends', 'Marketing', 'Data'. Clear
Scooped by Farid Mheir
Scoop.it!

Can Apple change ads the way it changed music and games? —

Can Apple change ads the way it changed music and games? — | WHY IT MATTERS: Digital Transformation | Scoop.it

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

Farid Mheir's insight:

WHY IT MATTERS: the end of 3rd party cookies will impact advertising the most. This chart highlights the 50% of revenues that go to different players (including 15% unknown!). What irritates me most is the 7% to agencies that, unfortunately, seem to do very little to earn that amount in my experience...

No comment yet.
Scooped by Farid Mheir
Scoop.it!

2019 #Email #marketing statistics compilation provides overview of current #trends and shows email remains key #marketing tool in the #digitaltransformation

2019 #Email #marketing statistics compilation provides overview of current #trends and shows email remains key #marketing tool in the #digitaltransformation | WHY IT MATTERS: Digital Transformation | Scoop.it

Benchmark your email open and clickthrough rates with your statistics using our compilaton of the the 5 best email statistics sources

Farid Mheir's insight:

WHY IT MATTERS: we tend to minimize email as a digital transformation tool but we should not. Here are key statistics that you can use to benchmark your email marketing activities.

No comment yet.
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/