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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.
Farid Mheir's insight:
WHY IT MATTERS: Google remains that lead traffic generator for most companies and websites. So it remains important to stay on top - but that does not only mean being in the #1 organic results position. With ads, products and other information snippets appearing before results, marketing teams need even more skills in their toolbox to remain relevant. 
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Nearly four of every 10 websites have seen a decrease in traffic over the past three years, according to a new Adobe Digital Insights report.
Farid Mheir's insight:
Although overall growth has slowed it looks like Internet users are becoming more mature and selecting the websites they go to. Is this a trend for the future, where big sites will keep getting bigger?
WHY THIS IS IMPORTANT Business will have to fight for their sites to stay relevant otherwise they will start to see declining trafic.
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Curated by Farid Mheir
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WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!