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20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising. 
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We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
Farid Mheir's insight:
WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.
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A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.
Farid Mheir's insight:
WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)
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The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.
Farid Mheir's insight:
WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.
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Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers. This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;
Farid Mheir's insight:
WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.
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LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Farid Mheir's insight:
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!
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Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.
Farid Mheir's insight:
WHY IT MATTERS: Google remains that lead traffic generator for most companies and websites. So it remains important to stay on top - but that does not only mean being in the #1 organic results position. With ads, products and other information snippets appearing before results, marketing teams need even more skills in their toolbox to remain relevant.
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Net Promoter Scores (NPS) are highly correlated to consumer loyalty. See our 5th annual NPS study of 315 companies across 20 industries.
Farid Mheir's insight:
WHY IT MATTERS NPS has been a great tool to evaluate a company's website "quality" as measured by its customer feedback. Moreover it provides global scores per industry so as to let you compare your performance to your peers. Here are the latest scores.
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Curated by Farid Mheir
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WHY IT MATTERS: the end of 3rd party cookies will impact advertising the most. This chart highlights the 50% of revenues that go to different players (including 15% unknown!). What irritates me most is the 7% to agencies that, unfortunately, seem to do very little to earn that amount in my experience...