WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: a long post on 3 key martech topics to pay attention for in 2022. Well researched, full of insights. Must read.

WHY IT MATTERS: I like the way RSG bundles solutions in categories that make sense and often are unique in the research landscape (as opposed say to gartner and forrester). Yet their analysis, and this post, highlight that the world of Customer Data Platforms - CDPs - remains confusing at best. 

WHY IT MATTERS: yes, technology and digital transformation affects all industries. Here a detailed look at beautyTech solutions.

WHY IT MATTERS: in reality it really doesn't matter I guess but I find this annual report a good reminder that creativity takes many forms... including in the naming of logo types (electric tape?). Fun to read when you are waiting for the bus.

WHY IT MATTERS: the end of 3rd party cookies will impact advertising the most. This chart highlights the 50% of revenues that go to different players (including 15% unknown!). What irritates me most is the 7% to agencies that, unfortunately, seem to do very little to earn that amount in my experience...

WHY IT MATTERS: this list keeps growing and changing every year. No wonder marketing people are lost and confused, don't know where to look, what to choose. And this post predicts the trend is not about to change any time soon...

WHY IT MATTERS: I love the quadrants, not so much for the ranking (often biased) but for the analysis. Jump to the end of the report to understand just how far we've come from phone based call centers to todays self-service and AI enabled mobile solutions.

WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true.

Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?...

WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.

WHY IT MATTERS: learning from what best in class companies do is always good thing. This award from chiefmartech surfaces the best marketing technology "Stacks" - the list of technologies and solutions that marketing team at Cisco, IBM and others use to do their work - provides insights into the tools that companies leverage to do their work. And with over 6500 solutions in the marketing horizon, finding the "right" set of tools is so difficult that mapping yourself to what others are doing may be a good starting point!

WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)