WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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When you think #digitalTransformation will be over soon, start reading about #AI and its various applications such as enhanced #socialMedia and things like the #Metaverse - then throw in #AR and yo...

When you think #digitalTransformation will be over soon, start reading about #AI and its various applications such as enhanced #socialMedia and things like the #Metaverse - then throw in #AR and yo... | WHY IT MATTERS: Digital Transformation | Scoop.it

Through UGC and AI, we’re inching closer to the Metaverse. But the most exciting part of that vision is its potential to reinvent our social interactions.

Farid Mheir's insight:

WHY IT MATTERS: a good article on the Metaverse as part of a series on new social media. Just in case you thought digital transformation was about to slow down.

Also: https://a16z.com/social-strikes-back

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State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners

State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners | WHY IT MATTERS: Digital Transformation | Scoop.it

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Farid Mheir's insight:

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

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How to setup a Facebook messenger #Chatbot by comparing 2 solution leaders (ManyChat vs. Chatfuel) shows what is possible, easy and difficult - great #showdown by @Zapier

How to setup a Facebook messenger #Chatbot by comparing 2 solution leaders (ManyChat vs. Chatfuel) shows what is possible, easy and difficult - great #showdown by @Zapier | WHY IT MATTERS: Digital Transformation | Scoop.it

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit

Farid Mheir's insight:

WHY IT MATTERS: chatbots were all the rage last year, often described as a silver bullet to solve all kinds of problems easilly. Now they have become one more solution in the digital transformation arsenal, with PROs and CONs. This post describes the process to setup and configure two popular tools and in the process highlight their capabilities and shortcomings.

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Look back at Verge stories from 2016 that changed our world | The Verge: 2016 Yearbook

Look back at Verge stories from 2016 that changed our world | The Verge: 2016 Yearbook | WHY IT MATTERS: Digital Transformation | Scoop.it
People hated 2016 so much that the year itself became a punchline. But for every grim reminder that things are amiss, we saw people fight for a better future.
Farid Mheir's insight:

The best of the Verge, very interesting papers on digital topics including machine learning, ecommerce, social media, self-driving cars, batteries, and many more.

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