WHY IT MATTERS: Digital Transformation

There is almost no part of human biology that has remained untouched by digital measurement. HumanFirst, an organisation in San Francisco that maintains a catalogue of connected devices for remote patient monitoring, has identified 1,200 digital sensors that are tied to 8,000 physiological and behavioural measures.

The 2022 edition of the Marketplace 100 ranks the largest consumer-facing marketplace startups and analyzes the trends behind the next generation of marketplace giants.

The AI Index Report tracks, collates, distills, and visualizes data related to artificial intelligence. Its mission is to provide unbiased, rigorously vetted, and globally sourced data for policymakers, researchers, executives, journalists, and the general public to develop a more thorough and nuanced understanding of the complex field of AI. The report aims to be the world’s most credible and authoritative source for data and insights about AI.

Secondhand, or recommerce, will grow at 11x the rate of regular retail. If that doesn’t smell like opportunity, I don’t know what does. We at Alpaca wanted to investigate the white space in the…

We surveyed hundreds of DevOps practitioners about their monitoring and observability challenges for delivering modern cloud applications. We summarized our findings in the State of Observability 2021 report.

Download the report to find out:

• How big tech companies are looking to gain from quantum advances and their strategies for commercializing quantum computing
• The different approaches they are using to develop their own quantum computers
• How big tech giants are using partnerships to build out their quantum capabilities and stake out market positions
• Which strengths and capabilities differentiate each big tech company in quantum

Download Shopify’s Future of Commerce report for sound predictions from commerce leaders and business forecasts that will impact 2022 and beyond.

Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing's evolution have been hard for so many in so many ways. I'm not going to subject you to the phrase 'the new normal' again —

The post-pandemic workplace continues to shift and requires collaboration between remote workers and office workers. Digital transformation has accelerated across every organization and CIOs must maneuver to keep pace. Customer expectations have shifted, and spending habits are moving away from in-person activities to online. IT must improve its maturity in key capabilities to maintain relevance in the organization.

Hello, 2022! Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let's jump in to the martech topics I expect will shape 2022.

Marketing attribution frequently arises as a hot topic among RSG’s MarTech Leadership Council members.  So in our last private meeting, we decided to address it head on, including a couple of case studies, one B2C and the other B2B.

To succeed with data and analytics initiatives, enterprises need a comprehensive view of critical technology capabilities. We believe these Hype Cycles draw a holistic view of technologies — including the new addition of lakehouse architecture as a trigger, which can make data and analytics programs modern, broadly applied, richer in functionality and successful.

Get the report and gain insight into:
-Changes in this Hype Cycle — including the addition of Lakehouse
-The current state of data management maturity
-The Priority Matrix

Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.

Discover 6 ways tech will change the grocery store experience, from text-based customer service to micro-fulfillment to virtual kitchens.

Successful companies are meeting this challenge by taking a “customer-back” perspective. Based on a clear understanding of the skills, behaviors, and mindsets the organization requires, these companies identify capability gaps and improvement opportunities across their workforce. Then, instead of offering “one size fits all” training, they design their capability programs based on detailed analysis of the needs of individual learners—while instilling a culture that fosters learning throughout the organization. That involves the application of a few powerful principles.

“Self-hosting” is a practice that pretty much describes itself: running your own internet services, typically on hardware you own and have at home. This contrasts with relying on products from large tech companies, which the user has no direct involvement in. A self-hoster controls it all, from the hardware used to the configuration of the software.

The automation, and control of the resulting data, raises questions about the role of human farmers.

Business intelligence white papers on BI industry trends, and the latest BI and analytics analyst reports from Gartner, Dresner, BARC and Forrester.

While CDP vendors may claim to do everything, the fact is they can’t.

Gartner Top 10 Data and Analytics Trends for 2021

A majority of companies now adopt AI, and leaders are using more sophisticated tools and practices.

12 technology trends that will help shape the future of digital business.

Nonfungible tokens (NFTs), digital humans and physics-informed AI join the 25 technology profiles on the Gartner emerging technologies hype cycle for 2021.

Emerging Technology Roadmap benchmark adoption plan, risk factors, and value drivers. Use this roadmap to help you make technology investment decisions for the coming 12- to 24-month time period.

This year's State of the API report covers the largest and most comprehensive survey on APIs, ever. More than 28,000 developers and API professionals shared their thoughts on a range of topics, including their organizations' development priorities, how they get their work done, and where they see the industry going. We combined this data with data we've observed on the Postman API Platform to build a robust picture of the current state—and the future—of APIs.