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At the top of most organizations' priority lists right now is how to keep their workers productive and engaged. Except for in-person businesses and essential workers, the workforce has largely been physically disbanded until the pandemic comes to an end, one way or another. In unprecedented fashion, technology has suddenly become one of the single… 
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October 19, 2020 2:17 AM
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Scoop.it!
Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers. This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;
Farid Mheir's insight:
WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.
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Stay up-to-date with the latest product announcements and new advancements from Automated Insights.
Farid Mheir's insight:
The company automated insights uses its AI tools to automatically write summary of baseball games (http://bit.ly/2a9g7qR), financial portfolio (http://bit.ly/2a9gG3T), and many other. This blog describes many of these applications.
WHY THIS IS IMPORTANT I wrote about automated insights in the past (http://sco.lt/7FRff7) as it was starting and have been watching ever since. It is important to take notice that AI has been hired by the Associated Press to write summary texts that go straight to the wire without human intervention (http://sco.lt/7FRff7).
This is a trend worth watching as it means AI is slowing replacing human workers with machine intelligence in fields that were previously though impossible - here the redaction of human readable texts and stories. I wrote about data on why no job is safe from automatization and robotization (http://sco.lt/64xeyX).
Anyone putting together a digital strategy must absolutely consider the use of such AI tools in the coming years, and thus have a roadmap with trials starting as soon as NOW.
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Curated by Farid Mheir
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WHY IT MATTERS: this article shows collaboration best practice and offers useful visuals to understand the perfect use of the collaboration tools out there.