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Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing's evolution have been hard for so many in so many ways. I'm not going to subject you to the phrase 'the new normal' again —
Farid Mheir's insight:
WHY IT MATTERS: martech - marketing technologies - has exploded from few apps in 2010 to 8000+ in recent years. No wonder we see aggregation platforms coming to life. More about this in this martech 2021 year in review. 
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Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.
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But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:
Farid Mheir's insight:
WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.
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This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
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Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
Farid Mheir's insight:
WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)
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Curated by Farid Mheir
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Nice