WHY IT MATTERS: Digital Transformation

La popularité des services payants de visionnement en ligne a dépassé pour une première fois celle des services de télévision par câble ou fibre optique dans les foyers québécois. L’enquête intitulée Portrait numérique des foyers québécois révèle en effet que 71 % des adultes québécois sont abonnés à au moins un service payant de visionnement en ligne tel Netflix, Amazon Prime ou Disney+ alors que 66 % sont abonnés à un service de télévision par câble ou fibre optique. L’enquête rapporte que le taux d’abonnement à un service de télévision par câble ou fibre optique a diminué de 6 points de pourcentage au cours de la dernière année et de 13 points de pourcentage depuis 2018.

This report surfaces insights from Zylo’s dataset – the most comprehensive in the industry – comprising 5 years of SaaS spend, license, and usage data and more than $21B in SaaS spend under management. This year’s edition highlights outcomes of a year of exponential SaaS growth and a new way of working.
- How your SaaS portfolio and spend stack up
- How SaaS is impacting software management and governance
- The top opportunities to optimize your SaaS portfolio (and how to get started)

With the table thus set for the continued importance of online shopping, it’s an ideal time to start planning your annual eCommerce strategy. Our recommendation is that whether you experienced success in 2021 or need to go back to the drawing board, the road to improvement lies in effectively using the experiences and data of the previous year.

“Self-hosting” is a practice that pretty much describes itself: running your own internet services, typically on hardware you own and have at home. This contrasts with relying on products from large tech companies, which the user has no direct involvement in. A self-hoster controls it all, from the hardware used to the configuration of the software.

Le référencement local est devenu de plus en plus important. En 2020, plus de 65% des recherches ont été effectuées avec des intentions de recherches locales, c’est à dire une pratique visant à positionner une entreprise sur une requête impliquant un critère géographique. 

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

We won’t just connect the local online shopper to the local store, but also the local store to the online shopper. Content will increasingly become hyperlocal. Beauty Counter last month announced it was opening a live streaming studio in the back of its retail shop, clever use of retail space in a real estate market desperately looking for new uses of it.

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

This report offers an inside look at how DevOps practitioners around the world tackle the same challenges you face. With a mix of hard data and real stories, we hope you’ll find wisdom and encouragement. No one ever said DevOps was easy — not even GitLab. But it is clear that a mix of the right tools, culture, collaboration, and a willingness to try and fail will move software development teams forward.

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Meanwhile, as more people in poorer countries gain internet access, Wikipedia is becoming a truly global resource. The encyclopedia’s sub-sites are organised by language, not by nationality. Using this method, the richest Wikipedias—as measured by the share of speakers of each language who are active editors—tend to cluster in rich Western countries.

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

I’m typing this in my sweatpants, in my living room, because our offices have been closed since mid-March as a result of the Covid-19 pandemic. My internet goes out approximately twice a day. I exercise in the same space in which I answer emails and Slack messages. I sort of mentally crumple up my day as I move from the living room to the kitchen for dinner. I am just a small part of an accidental grand experiment: Do knowledge workers really need the office?

Comprehensive data and expert insights on the state of the internet, mobile devices, social media, and ecommerce.

Design is about how it works. So with this year’s web design trends, we’re looking past the grids and gradients to focus on what really matters.

The internet has changed the way we work, interact and learn with others across the world. How many people in the world are online, and how has this changed over time? Explore global and country-level data on internet access and technology.

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. But what are the underlying dynamics driving mobile media and app activity amongst consumers?

Google is working on a new app for its Pixel smartphones that will use hardware sensors to detect an auto accident and automatically call emergency services if a person fails to respond.

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.

In mature markets like Web Content Management, there is almost always a single proprietary leader and a single Open Source leader. There is Oracle and MongoDB. Splunk and Elastic. VMWare and Docker. Gitlab and Github. That is why I believe that next year it will be Acquia and Adobe at the very top of the WCM Magic Quadrant. Sitecore and Episerver will continue to fight for third place among companies who prefer a Microsoft-centric approach. I was not surprised to see Sitecore move down this year as they work to overcome technical product debt and cloud transition, leading to strange decisions like acquiring a services company.

• Content creation functions, such as templating, workflow and change management
• Repositories that organize and provide metadata about content
• Library services, such as check-in/check-out, version control and security
• Website management features, such as layout, menus and navigation
• Content deployment functions
• Personalization and analytics capabilities
• The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
• Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

We grouped the most common mistakes into four categories: (1) mispricing on one side of the market, (2) failure to develop trust with users and partners, (3) prematurely dismissing the competition, and (4) entering too late.

Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.