WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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The Power of Data As the Next Big Thing in Content Marketing @HBR 

The Power of Data As the Next Big Thing in Content Marketing @HBR  | WHY IT MATTERS: Digital Transformation | Scoop.it
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
Farid Mheir's insight:

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

 

For example, look at jawbone and how they do it

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10 urgent actions to take #today to remain in control of your digital life @fmheir #PrivacyAware 

10 urgent actions to take #today to remain in control of your digital life @fmheir #PrivacyAware  | WHY IT MATTERS: Digital Transformation | Scoop.it

In this post I share 10 urgent actions that must be taken immediately to manage, secure and protect your digital-moi.

Digital-moi is a unique concept that I have developed since 2013, centered on the impact that digital technologies have on our lives and the need to protect our digital self. Read more about it in this introduction post “We all have a digital twin“. This post is a complement to the conference “digital-moi.com: how to manage and protect your digital self“.

Farid Mheir's insight:

This is Data Privacy Weekend and I recommend you take time this Sunday morning to read through the actions in this blog post and put at least once in practice right now - my recommendation is #4

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INFOGRAPHIC: Here’s How Google Tracks You - and What You Can Do About It

INFOGRAPHIC: Here’s How Google Tracks You - and What You Can Do About It | WHY IT MATTERS: Digital Transformation | Scoop.it
Just about anyone who's online is in some way interacting with a Google product. Here's how Google tracks you -- and what you can do about it.

Via Peter Azzopardi
Farid Mheir's insight:

A good overview.

Patryk Kaźmierski's curator insight, January 25, 2017 5:37 AM

Infografika na temat google.

elearning at eCampus ULg's curator insight, January 25, 2017 9:35 AM
An excellent reminder
Marcin Golczak 's curator insight, December 21, 2019 11:53 AM
Prywatność i bezpieczeństwo danych (Yahoo!, Evernote, a Rosja, patrzymy na Ciebie) obejmuje się jako wielki temat na nadchodzący rok, więc myślimy
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Top 12 Emerging #Digital #Workplace Technologies- leveraging personal digital tech with your employees 

Top 12 Emerging #Digital #Workplace Technologies- leveraging personal digital tech with your employees  | WHY IT MATTERS: Digital Transformation | Scoop.it
Give employees more agility by bringing these consumer technologies to work.
Farid Mheir's insight:

A short run down on personal technologies coming our way soon.

 

WHY THISI S IMPORTANT

I've been speaking about the impact of digital technologies to transformation our personal lives and the opportunities this brings to business for a while in my "me.com" and "we.com" conferences (http://fmcs.digital/conferences). Looks like there is even more to it than originally I anticipated with the convergence of InternetOfThings, AI, BigData, and wearables. Your employees in the future will be even more connected and digital and companies should take notice and leverage it to 1) improve productivity 2) support work-life-wellness balance 3) tap the social networks to their benefits (ie. social recruiting).

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Curated by Farid Mheir
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