WHY IT MATTERS: Digital Transformation
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30 Best SaaS Pitch Deck Collection is great starting point to help guide you towards winning content and presentation #startup #intrapreneur

Explore the "30 Best SaaS Pitch Deck Collection" base on Airtable.

Farid Mheir's insight:

WHY IT MATTERS: a collection of 30 pitch decks with links to use as a starting point for your startup pitch!

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3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation

3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation | WHY IT MATTERS: Digital Transformation | Scoop.it

A road map towards becoming a digital-first organization.

Farid Mheir's insight:

WHY IT MATTERS: this maturity may be overly simplistic but the plan is sound. Start with exploration, proof-of-concepts, prototypes, etc. Then move on the unification of processes to finalize with transformation!

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Do We Really Need the Office? THE question on everyone's mind via @HBR

Do We Really Need the Office? THE question on everyone's mind via @HBR | WHY IT MATTERS: Digital Transformation | Scoop.it

I’m typing this in my sweatpants, in my living room, because our offices have been closed since mid-March as a result of the Covid-19 pandemic. My internet goes out approximately twice a day. I exercise in the same space in which I answer emails and Slack messages. I sort of mentally crumple up my day as I move from the living room to the kitchen for dinner. I am just a small part of an accidental grand experiment: Do knowledge workers really need the office?

Farid Mheir's insight:

WHY IT MATTERS: this short article from HBR provides trove of links for further reading on the subject that is on everybody's mind these days...

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This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy

This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy | WHY IT MATTERS: Digital Transformation | Scoop.it

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Farid Mheir's insight:

WHY IT MATTERS: this report is by far the best reference I found to understand the pricing strategy of software as a service and subscription services. Should be mandatory reading to anyone selling online today.

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Forrester Wave Report on Customer Journey Analytics Platforms

Forrester Wave Report on Customer Journey Analytics Platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack
Farid Mheir's insight:

WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.

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State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners

State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners | WHY IT MATTERS: Digital Transformation | Scoop.it

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Farid Mheir's insight:

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

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A Harvard Business Review Study of More Than 250 Platforms Reveals Why Most Fail - and underlies the reasons why corporations should be very careful when picking a platform for their #DigitalTransf...

A Harvard Business Review Study of More Than 250 Platforms Reveals Why Most Fail - and underlies the reasons why corporations should be very careful when picking a platform for their #DigitalTransf... | WHY IT MATTERS: Digital Transformation | Scoop.it

We grouped the most common mistakes into four categories: (1) mispricing on one side of the market, (2) failure to develop trust with users and partners, (3) prematurely dismissing the competition, and (4) entering too late.

Farid Mheir's insight:

WHY IT MATTERS: many of my clients will select a digital platform to support their transformation - Adobe, Salesforce, Microsoft, SAP, etc. Platforms sound than a collection of best of breed solutions that all evolve in different directions with much different timing - sometimes ending in an acquisition by a platform such as magento by Adobe or Hybris by SAP. They hope that by doing so they will de-risk their projects and surf on the coat tails of an integrated solution with a wise and aggressive roadmap. Unfortunately, betting on the wrong horse means years of stagnation and pain - ask any executive that has selected IBM websphere commerce platform for their horror stories. This article provide 4 key elements to look for in your platform selection to help determine if they have a long term future.

Joshua Fletcher's curator insight, June 2, 2019 1:47 PM
You pay a lot for someone else’s solution to your problem...
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Prepare for the Holiday eCommerce rush with this guide

Prepare for the Holiday eCommerce rush with this guide | WHY IT MATTERS: Digital Transformation | Scoop.it

Ready for unique insights into Canada’s e-commerce holiday landscape – and tips on how to make the most of this 2018 holiday season?

Farid Mheir's insight:

WHY IT MATTERS: holiday season starts with black friday / cyber monday. Companies need to prepare to get their logistics and delivery ready. Some useful insights in this shameless plug from Canada Post...!

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Kleiner Perkins’ Mary Meeker Internet Trends at Code 2018 #mustRead #weekendRead #video #AI #eCommerce

Kleiner Perkins’ Mary Meeker Internet Trends at Code 2018 #mustRead #weekendRead #video #AI #eCommerce | WHY IT MATTERS: Digital Transformation | Scoop.it

"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

Farid Mheir's insight:

WHY IT MATTERS: this is the annual presentation to level-set everyone on the Internet, mobile, ecommerce, cybersecurity, epayment, personalization, etc. She covers everything and shows that digital transformation is in full swing. Just WOW. Again.

Martin (Marty) Smith's curator insight, December 19, 2018 8:15 AM

Meeker is as close to Nostradamus as we are likely to get. 

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Why Google Maps is GREAT and Apple maps is barely ok at best - a very detailed look - Thank you @gnat for these great finds

Why Google Maps is GREAT and Apple maps is barely ok at best - a very detailed look - Thank you @gnat for these great finds | WHY IT MATTERS: Digital Transformation | Scoop.it

Google has gathered so much data, in so many areas, that it’s now crunching it together and creating features that Apple can’t make—surrounding Google Maps with a moat of time.

Farid Mheir's insight:

WHY IT MATTERS: Google has been capturing and translating data for a very long time and by doing so it can provide digital services that way better than anything else their competitors can do. This example of maps is just one in many but this one is particularly well documented. Kudos.

EntreCulturas's curator insight, January 4, 2018 11:02 AM
En este estudio sobre las apps de geolocalizacion como Google Maps o Apple Maps, se muestra el mayor desarrollo de la primera. Google se ha actualizado principalmente permitiendo el acceso exacto al edificio concreto de una calle. Se puede ver clickando ,encima, una descripciĂłn detallada de la ubicaciĂłn con opciĂłn de encontrar imágenes del interior. 
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Only 12% of Americans Use a pwd mgmt software says @pewresearch report on Cybersecurity1

Only 12% of Americans Use a pwd mgmt software says @pewresearch report on Cybersecurity1 | WHY IT MATTERS: Digital Transformation | Scoop.it

This survey finds that a majority of Americans have directly experienced some form of data theft or fraud, that a sizeable share of the public thinks that their personal data have become less secure in recent years, and that many lack confidence in various institutions to keep their personal data safe from misuse. In addition, many Americans are failing to follow digital security best practices in their own personal lives, and a substantial majority expects that major cyberattacks will be a fact of life in the future.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

As I wrote recently in the "Pyramid of Digital Needs" (fmcs.digital/blog/pyramid-of-digital-needs/), security is one of the most basic needs. When we don't feel secure and private then it is difficult to enjoy the benefits of social networks and all the other tools that digital now provides. It is essential that corporations address security and privacy in a meaningful way in order for their clients, employees and partners to use their new digital tools and embrace the digital transformation that most enterprises have recently embarked on.

 

Also worth reading from Pew Research:

araedora's comment, February 22, 2017 9:56 PM
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The Power of Data As the Next Big Thing in Content Marketing @HBR 

The Power of Data As the Next Big Thing in Content Marketing @HBR  | WHY IT MATTERS: Digital Transformation | Scoop.it
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
Farid Mheir's insight:

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

 

For example, look at jawbone and how they do it

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The Internet Health Report: @mozilla 

The Internet Health Report: @mozilla  | WHY IT MATTERS: Digital Transformation | Scoop.it

Mozilla’s new open source initiative to document and explain what’s happening to the health of the Internet. Combining research from multiple sources, we collect data on five key topics and offer a brief overview of each.

Farid Mheir's insight:

Mozilla has always been promoting Internet security and privacy and this new report paves the way for a very interesting ongoing look at key elements of the public Internet.

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Users #Computer #Skills is Worse Than You Think: only 33% of population has high or medium via @shufflepath

Users #Computer #Skills is Worse Than You Think: only 33% of population has high or medium via @shufflepath | WHY IT MATTERS: Digital Transformation | Scoop.it
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
Farid Mheir's insight:

A study of 250K people over 2011-2015 timeframe across 33 countries in OECD shows that most users can barely operate their computer of mobile phone.

 

WHY THIS IS IMPORTANT

Digital transformation strategies and roadmap often fail to allocate sufficient effort/budget/time/resources to accompany employees and users with the proper change management. This study shows why: most people don't know how to perform simple computer tasks. Put them in front of a new software or technology and they will fail, or even worse, they will discredit the solution so as not to show their inability. Accompany them and recognize that they need help and they will succeed in their transition. And you will succeed in your digital transformation.

gatherhazards's comment, November 16, 2016 9:41 PM
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The Rise Of Bots: A Timeline Of Major VC-Backed Bot Startups via @Wuxia

The Rise Of Bots:  A Timeline Of Major VC-Backed Bot Startups via @Wuxia | WHY IT MATTERS: Digital Transformation | Scoop.it
15 VC-backed bot startups have raised their first VC rounds so far this year.
Farid Mheir's insight:

A review of recent investments in startups that build intelligent bots for messaging apps and other tools we interact with.

 

WHY THIS IS IMPORTANT

With 50% of mobile users that have not downloaded an app in the previous month (http://fortune.com/2016/09/16/smartphone-users-apps/), the future of our interactions with our mobile devices will be concentrated - limited? - to a small number of high profile apps from the big names - Facebook, Google, Apple. How can companies compete? They will embed intelligent bots to listen and converse with their customers, employees and partners using intelligent bots. Soon you'll be ordering pizza by chatting with a dominos pizza bot or getting stock tips for an automated financial expert. Believe it.

 

http://mashable.com/2016/09/15/dominos-pizza-facebook-bot/#mouHyNNwIOq3 

http://www.wsj.com/articles/how-to-find-a-financial-adviser-1420516873 

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How to Use Google Analytics for Social Media Measurement

How to Use Google Analytics for Social Media Measurement | WHY IT MATTERS: Digital Transformation | Scoop.it
The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Most
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State of the Internet 2016: web stalls, voice+image recognition & car revolution grow

State of the Internet 2016: web stalls, voice+image recognition & car revolution grow | WHY IT MATTERS: Digital Transformation | Scoop.it

At 213 pages, there's a ton of data, but here are our Top 3 takeaways.

1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.

2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.

3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.

Farid Mheir's insight:

218 slides of jammed packed information. Soon I will be able to blog one slide of this Mary Meeker State of the Internet annual presentation per day for the whole year. Wow...

 

WHY THIS IS IMPORTANT

This is an annual event for digital experts: the state of the Internet. This year, it focusses on deep learning (think voice+image recognition) and cars. Because really the Internet growth is slowing down. So is mobile phone usage. The trend thus appears to be what we build on top of the Internet and not the Internet itself. Finally.

 

Every company executive and board member should listen to this talk. Even if you don't understand everything you should ask yourself: how is our company positioned to address those trends? In most cases I assume the answer will be: we are not. This should be cause for concern and action.

 

For previous year presentations, go to http://www.scoop.it/t/digital-transformation-of-businesses/?q=meeker 

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Donald Trump Sucks, Vote Against Trump, & 20 other websites Donald Trump won't let you own

I never took Donald Trump to be self-critical. The way he pins his toupee, how he scrunches his face when a woman questions his track record as a belligerent misogynist, his insatiable need to...
Farid Mheir's insight:

This posts goes through the thousands of domain names that Donald Trump has acquired so that others cannot.


WHY THIS IS IMPORTANT

I've said for years that everyone should have a Facebook account and a twitter account, etc. if only to prevent others from "stealing" their virtual identify. Well it looks like trump's advisors have been telling him the same.

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The Customer Journey to Online Purchase via @Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Farid Mheir's insight:

useful tool provides insights on customer behavior in different industries. May be useful to help plan your digital interactions.

Farid Mheir's comment, May 25, 2015 3:13 PM
merci @Camille Desrochers
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86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista

86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista | WHY IT MATTERS: Digital Transformation | Scoop.it
This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:

This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc.

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