WHY IT MATTERS: Digital Transformation

“Self-hosting” is a practice that pretty much describes itself: running your own internet services, typically on hardware you own and have at home. This contrasts with relying on products from large tech companies, which the user has no direct involvement in. A self-hoster controls it all, from the hardware used to the configuration of the software.

Visual editors for HTML, CSS, and SVG: Customize, curate, and publish designs faster than ever.

Your website is your online store-front open 24/7. Learn how to come up with a winning website that attracts visitors and turns them into customers.

This eBook will bring you up to speed on all things “programmatic,” including: the key actors and various ad formats that continue to unfold; different types of technological platforms and associated privacy considerations; and, measurement and pricing strategies that can help you to get ahead of your competition.

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.

Curious to know what technologies are used on your competitor’s website?

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

Is the future of content management decoupled? Centralization around a single source of content has never been more important as marketers aim to reach

There's a powerful tool hiding in your browser: Inspect Element.
Right-click on any webpage, click Inspect, and you'll see the innards of that site: its source code, the images and CSS that form its design, the fonts and icons it uses, and the Javascript code that power

For publishers and advertisers, Internet ad blockers are a scourge. But the blockers also have to pay the bills.

Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here's how to deal with it.