The majority of adults in a new survey by the Pew Research Center feel that their privacy is being challenged along such core dimensions as the security of their personal information and their ability to retain confidentiality.
When Americans are asked what comes to mind when they hear the word “privacy,” there are patterns to their answers. When responses are grouped into themes, the largest block of answers ties to concepts of security, safety, and protection. For many others, notions of secrecy and keeping things “hidden” are top of mind when thinking about privacy.
WHY THIS IS IMPORTANT
As I wrote recently in the "Pyramid of Digital Needs" (fmcs.digital/blog/pyramid-of-digital-needs/), security is one of the most basic needs. When we don't feel secure and private then it is difficult to enjoy the benefits of social networks and all the other tools that digital now provides. It is essential that corporations address security and privacy in a meaningful way in order for their clients, employees and partners to use their new digital tools and embrace the digital transformation that most enterprises have recently embarked on.
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