As B2B ecommerce matures and evolves, we’re beginning to see businesses transition beyond traditional commerce channels (online and offline). One area where we’ll see rapid innovation is in “browserless” commerce, which is quite simply removing the traditional browser interface from a range of purchasing / service scenarios.
WHY THIS IS IMPORTANT
It is true that Internet permeates every single fiber of the digital strategies and we often forget to think outside the box. In this case, how can we perform eCommerce transactions without the use of a browser? AI, internet of things, chatbots are great ways to explore the opportunities.