Trends in B2B Ecommerce: Browserless Commerce - Gorilla Group | WHY IT MATTERS: Digital Transformation | Scoop.it
As B2B ecommerce matures and evolves, we’re beginning to see businesses transition beyond traditional commerce channels (online and offline). One area where we’ll see rapid innovation is in “browserless” commerce, which is quite simply removing the traditional browser interface from a range of purchasing / service scenarios.