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Here are my top six trends: 1-Niche Rich: Continued Customer Segmentation Refinement 2-Digital Meets Physical: Balancing Convenience and Connection 3-Sustainability: Casting a Very Long Shadow 4-New Formats: The Next Marketplaces, More DTC Brands 5-The Linchpin: Data and Technology 6-Mall Fall: Department Store Degradation and Mall Seizure 
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Scoop.it!
2019 has been a banner year for beauty tech. See what tech-backed cosmetics brands will continue to transform and disrupt the sector in 2020 and beyond.
Farid Mheir's insight:
WHY IT MATTERS: this report provides insights in the many transformations that the beauty industry is going through, with many being digital technology driven.
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Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report are all the tools available that include AI and machine learning technologies to help craft the best content.
Scoop.it!
Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.
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Curated by Farid Mheir
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WHY IT MATTERS: an article that summarizes many of the important trends of the retail transformation. Important note: this is pre-covid....