WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: this list of technology questions for 2022 feels like an answer to the question "what is digital disruption?".

We have reached a moment in time where old technologies - eCommerce or videoconferencing for example - are finally breaking into established industries. And the impact, at scale, cannot be found in technology but rather in every single industry it disrupts.

Very thoughtful piece, very good questions.

WHY IT MATTERS: as marketplaces become popular, finding a specific product in a catalog of millions of products will become harder and harder. The holy grail is visual search: snap a picture of something and get some AI to help you find something similar, or that matches well with that. eBay has made tests, Google lens has returned amazing results in my recent experience. Not sure what Amazon is doing but I assume it is top of their list.

Facebook is a major player in this game as it wants to make marketplace the shopping destination (don't forget it owns instagram as well). So the investment in grokNet is critical and recent results appear promising, though not yet perfect. 

So if you build a marketplace, as we are for panier bleu, then this is an area of innovation we cannot afford to bypass.

WHY IT MATTERS: warning! this article is not about your typical "robots will rule retail" or "everything has to be AI driven unless you die". Well, in some parts it is.

The reality check that retailers - and their technology vendors - must make is: retail is difficult, focused on the bottom line, with no appetite for innovation with short term results. Retail innovators must find a way to experiment while staying focussed on the bottom line.

Best quote: "‘I think the majority of the problems come from the unwillingness, perhaps the fear, of investing in something that
doesn’t automatically bring a load of cash onto your balance sheet."

WHY IT MATTERS: an interesting list of retailTech solutions, with recent updates.

WHY IT MATTERS: a great new overview of the digital transformation (my words), with fact-based data-full slides. I especially like everything about eCommerce in there which will become reference for me in coming months. I extracted just one striking illustration of the wide variation of eCommerce penetration depending on industry. This chart highlights how different the digital transformation strategies must be in the toys&games industry vs the grocery industry. Love it. Many more in the full presentation.

WHY IT MATTERS: an essential part of shopping is product search and discovery. Easy to do in stores: just walk around, look at products on racks. More difficult to do in eCommerce websites. Technology, and especially AI, is being pulled to help identify product characteristics automatically so that searching for a "confortable summer dress with flower patterns" becomes possible.

WHY IT MATTERS: an article that summarizes many of the important trends of the retail transformation. Important note: this is pre-covid....

WHY IT MATTERS: an amazing overview of technologies that are on the horizon. They range from bizarre - empathy design? - to the probable and useful - supply chain tech improvements. Read it.

WHY IT MATTERS: this diagram shows well that the next improvements will come from technologies that impact the real world. We thus will move from a digital transformation to a real world transformation. Am I already obsolete with digital transformation? *sad*

WHY IT MATTERS:  robots are leaving the factory floor to enter the workplace. First stop, warehouses. This new generation of autonomous robots can carry orders from one place to another, navigating against the human and robot traffic.

See this video that I shot at NRF2020: youtube.com

See this article I wrote about this (french): e-marketing.fr

See this article on these robots: ailatech.com

WHY IT MATTERS: since the launch of amazon GO convenience store in 2016, the concept of walk-in, grab stuff, leave, felt perfect for small orders (sandwich, drinks and cookies for lunch anyone). They just opened a grocery store now, which has the potential to disrupt the retail market more profoundly (Amazon bought WholeFood a while back). This article explains how the store works but also uncovers a flaw in the camera system: if you change your appearance during a visit the system can loose track of you. Interesting use case... 

WHY IT MATTERS: this report provides insights in the many transformations that the beauty industry is going through, with many being digital technology driven.

WHY IT MATTERS: order fulfillment and delivery is the last remaining hurdle to eCommerce. Loblaws in Canada will pilot a micro-fulfillment solution from TakeOff that impressed me last year at Shoptalk. In short, they create an automated back-store where eCommerce orders are prepared with a huge amount of automation. The question remains whether the economics is better for micro-fulfillment or if centralized warehouse fulfillment with hub-and-spoke delivery is better suited for high volume / low margin eCommerce that grocery is about. Thus this "test" by Loblaws. Note that Sobeys has decided in favor of more centralized ocado-driven automated warehouse and Metro remains with the more traditional decentralized (and manual) store-based pick-pack-deliver process. Given the low volume of orders for online grocery in Canada I remain partisan of a store-based manual approach but the economics I got from TakeOff was promising. Below additional links if you want to read more about takeoff and ocado.

- http://fmcs.digital/blog/a-new-store-experience-windowless-automated-micro-warehouse-with-hyperlocal-presence-may-be-the-future-of-grocery-shopping-takeoff-solution-suggests-this-may-be-the-case-robots-ai/

- http://fmcs.digital/blog/video-of-the-inside-of-ocados-robotic-warehouse-where-thousands-of-robots-pack-groceries-retail-robots/

- https://www.takeoff.com/why-takeoff

WHY IT MATTERS: the trends is clear, technology drives a number of business innovations in Retail. Questions is: is there a business model behind those innovations? Not always unfortunately... Nevertheless, useful insights about what's trending.

WHY IT MATTERS this report presents and categorizes the retail trends in 2019. Some are technology-based (AR, VR, QR codes, ...) but all are technology-driven, even those that improve product or distribution (small stores, popup stores, store as fulfillment centers, localization, ...)

WHY IT MATTERS: this is the obvious killer app for facial recognition - it uses AI technology and similar hardware that iPhone uses to unlock your screen. You can now spend without any friction, not event the need to take your phone out of your pocket. Of course this raises obvious privacy and security concerns - but in China the concept of privacy appears different than in the West. But the most important factor is that Asia is deploying this *at scale* first, waaaaaaayyyy before the USA where you still have to sign paper slips for credit card transactions... Who is leading the techno war these days?

WHY IT MATTERS: this is by far the best review of Amazon GO stores to date. More important is the description of the R&D process, with its hits and misses, failure to deliver, etc. Underlying it all it is a testament to the relative efficiency of conventional supermarkets and convenience stores: large space, racks of products, a checkout counter and as little as 1 person paid minimum wage to pack the shelves and take payment. Technology has a long way to go to be that cost effective. Then again, it is experiments like these that push the limits of what's possible and make the technology readily available to reach the tipping point at which time everything falls into place...

WHY IT MATTERS: the report is not available for free but the 42 slide summary is a great overview of key trends that are presented with observations and outcome.

WHY IT MATTERS: when I ask about what the "store of the future" looks like I often get descriptions of a robot-filled location with huge displays and computer kiosks. In fact the trend is to HIDE the technology to make the store experience more and more about what you had when you visited the general store of the past. Walk in and speak to an employee that is very knowledgeable about you, your needs and the products they have to sell. The only difference is that this knowledge comes from AI, cameras, sensors, and all kind of technologies that support and enhance the retail employee to make you believe they know you and their products. THAT is the magic of the store of the future. Get used to it.

WHY IT MATTERS: retailers do not need to worry about AI too much: all product vendors will include AI into their products. However retailers need to start collecting and cleanup their data because without it AI will not deliver expected results.

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report are all the tools available that include AI and machine learning technologies to help craft the best content.

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.

WHY IT MATTERS: this new solution from takeoff in the US proposes to build a series of automated windowless hyper-local micro-warehouses that automatically prepare grocery orders that you can pick up quickly in your car. Listen to the video for more.

WHY IT MATTERS: warehouse automation is a major component of retail ecommerce digital transformation. As more orders go online, the speed and cost of order preparation must be reduced. Amazon has invested heavily in the field buying KIVA robots in 2014. Now other retailers, especially in the grocery field, are also moving from manual picking to automation because they have the volume. In fact, this may be a sign of the future: grocery retailers may become leaders in the digital transformation, moving away from their current position as dead last.

WHY IT MATTERS: the technology that 2 years ago was since fiction is now becoming more common grounds. See http://fmcs.digital/?s=amazon+go for other retailers and solutions that will provide a similar solution than Amazon GO.