Mobile is eating the world: the future is #mobile - #retailers beware via @benedictevans  | WHY IT MATTERS: Digital Transformation | Scoop.it

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of the smartphone, machine learning and 'GAFA', and what can we build as we stand on the shoulders of giants?