Data cleaning is a massive part of data pre-processing and model building for machine learning algorithms so it's something you can never miss.
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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years. 
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Curated by Farid Mheir
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WHY IT MATTERS: data is essential for AI but also all kinds of business intelligence and analytics in the "traditional" world of eCommerce for example. The post brings up some of the elements to consider when planning to cleanse data. Not a trivial task to perform automatically.