WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: this list of technology questions for 2022 feels like an answer to the question "what is digital disruption?".

We have reached a moment in time where old technologies - eCommerce or videoconferencing for example - are finally breaking into established industries. And the impact, at scale, cannot be found in technology but rather in every single industry it disrupts.

Very thoughtful piece, very good questions.

WHY IT MATTERS: this tech trends is different than other "lists" in that it analyses a number of topics and provides useful data trends to understand the issues. Well done and very useful. I highlight the change in buying behaviour in the chart I extracted (buyers know what they want more than in the past but sellers have yet to adapt to this new normal) - but I guarantee the report has a bunch more. 

WHY IT MATTERS: warning! this article is not about your typical "robots will rule retail" or "everything has to be AI driven unless you die". Well, in some parts it is.

The reality check that retailers - and their technology vendors - must make is: retail is difficult, focused on the bottom line, with no appetite for innovation with short term results. Retail innovators must find a way to experiment while staying focussed on the bottom line.

Best quote: "‘I think the majority of the problems come from the unwillingness, perhaps the fear, of investing in something that
doesn’t automatically bring a load of cash onto your balance sheet."

WHY IT MATTERS: this post is a bit theoretical for someone not bathing in digital transformation all day as I do (mostly). It explores what could come next but more importantly stresses an important fact: we now have a new platform - the mobile phone - in our pockets that has the potential to transform our world. We have started to see this with eCommerce - physical retail stores become irrelevant and we can price compare from anywhere - but we have yet to see the real impact of eCommerce+mobile+cloud+5G. THIS is what I think about most days...

WHY IT MATTERS this report presents and categorizes the retail trends in 2019. Some are technology-based (AR, VR, QR codes, ...) but all are technology-driven, even those that improve product or distribution (small stores, popup stores, store as fulfillment centers, localization, ...)

WHY IT MATTERS: the report is not available for free but the 42 slide summary is a great overview of key trends that are presented with observations and outcome.

WHY IT MATTERS: when I ask about what the "store of the future" looks like I often get descriptions of a robot-filled location with huge displays and computer kiosks. In fact the trend is to HIDE the technology to make the store experience more and more about what you had when you visited the general store of the past. Walk in and speak to an employee that is very knowledgeable about you, your needs and the products they have to sell. The only difference is that this knowledge comes from AI, cameras, sensors, and all kind of technologies that support and enhance the retail employee to make you believe they know you and their products. THAT is the magic of the store of the future. Get used to it.

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.

Very proud to share an article I recently co-authored on CloudRaker blog with Simon Hudson. It sheds lights into the potential impacts that AI will have on retail stores.

A must read ;-)

Amazing insights into the mobile industry state and trends.

WHY THIS IS IMPORTANT

Andreessen Horowitz, and Benedict Evans in particular, have been known to spot trends long before everyone else. Here again, it appears they are making predictions about retailing - following in the steps of the print industry when Internet came along. Not certain I agree about the parallel but I agree that mobile and AI and other technologies will impact and transform the retail world in the near future. However, as opposed to the print media, retailers often sell physical goods that cannot, for now, be 3D printed at home. So either you pick them up in the store or get it delivered by FedEx or a drone. 

That being said, retail stores are bound to transform in showrooms and service centers as I wrote about in the past. And this is a major shift that many will fail to take.