WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Gartner Predicts 2022: Buyers Dictate your Selling Strategy #eCommerce #CRM #retailTech

Gartner Predicts 2022: Buyers Dictate your Selling Strategy #eCommerce #CRM #retailTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Leading organizations are increasing revenue and improving customer experience by becoming more collaborative, unified and digital-optimized across all of their customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. This report highlights emerging and continuing trends for 2022 including customer's insistence on self-serve and assisted experiences, continued focus on unified commerce especially in terms of customer experience, and the uptick in b2b brands embracing digital.  

Farid Mheir's insight:

WHY IT MATTERS: no surprise in the predictions (eCommerce is here to stay!) but the details are worth reading to understand the trends Gartner mentions.

SaintStalker's comment, January 30, 2022 10:52 AM
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Busting the five biggest B2B #e-commerce myths via @McKinsey

Busting the five biggest B2B #e-commerce myths via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

The leading edge for successful B2B sales growth is digital. Here’s why.

Farid Mheir's insight:

WHY IT MATTERS: the most underrated eCommerce opportunity lies in business to business or B2B. The post highlights 5 reasons why this is so.

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