Leading organizations are increasing revenue and improving customer experience by becoming more collaborative, unified and digital-optimized across all of their customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. This report highlights emerging and continuing trends for 2022 including customer's insistence on self-serve and assisted experiences, continued focus on unified commerce especially in terms of customer experience, and the uptick in b2b brands embracing digital.
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January 30, 2022 10:52 AM
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WHY IT MATTERS: no surprise in the predictions (eCommerce is here to stay!) but the details are worth reading to understand the trends Gartner mentions.