WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: useful survey from ATN on digital adoption in QUEBEC. For context (and a good laugh) see this presentation from Sergei Brin of Google in 2000 at Wireless World.

https://www.wired.com/2014/05/brin-mobile-2000/ 

This was the basis for their acquisition of Rubin in 2005.

https://en.wikipedia.org/wiki/Andy_Rubin

Interesting question: what technology are we hearing about today that will actually be everywhere in 20 years? blockchain? VR? AR? metaverse? quantum? Pretty tough to predict. I put my money on blockchain + AR.

WHY IT MATTERS: all the stats you want about the web, split into categories and *regions*. Great reference.

WHY IT MATTERS: with customer experience journeys and omni-channel integration the primary focus of marketing teams, web content management (WCMS) solutions are growing in scope to become digital experience platforms (DXP). Or so Gartner says. My recommendation is to be very critical as the implementation of those platforms become large-scale projects with impacts across many business units, leading to easier integration but often solutions you may not need or may not implement for years. Sometimes it is better to go with a smaller solution than a full fledged platform to deliver value short term, especially in less mature organizations...

WHY IT MATTERS: a key component of digital transformation is moving to cloud infrastructure and services like AWS, Azure, Google, Salesforce, etc. The growth is the reflection that digital transformation is a reality for many organizations. Yet most organizations still have most of their IT servers and infrastructure in house, leaving a lot of room for growth in the future.

WHY IT MATTERS: this is the annual presentation to level-set everyone on the Internet, mobile, ecommerce, cybersecurity, epayment, personalization, etc. She covers everything and shows that digital transformation is in full swing. Just WOW. Again.