WHY IT MATTERS: Digital Transformation

TrackStreet is a MAP, UPP, Authorized Dealer, and Resale Policy platform, which enables you to clean your sales channels and drive growth online and off.
TrackStreet leverages artificial intelligence and automation technologies to relentlessly monitor and reduce brand, MAP, and resale pricing violations, enabling explosive multi-channel growth for many of the most recognizable and respected brands across a wide gamut of industries.

Data cleaning is a massive part of data pre-processing and model building for machine learning algorithms so it's something you can never miss.

DropShipping is a direct to consumer retail fulfilment method where a seller does not hold stock.

Global companies, like Amazon, Coca Cola or Zalando are transforming their IT infrastructures into a microservice architecture. In addition to this, they are rebuilding their internal organizational structures and pushing their businesses ahead of the competition. We take a closer look at examples of microservice architecture in eCommerce.

Implementing PIM solutions into existing B2B solutions can be extremely complex. It requires a great number of custom-made solutions, adjusting to specific business requirements, and matching the company’s structure. Here’s what we see as the biggest challenges, and how we overcame them!

We are going to have a look at the vital steps you have to take before submitting your item to a digital marketplace. As well as the vital marketing strategies that will help you achieve your first 100 sales. In this article we use our own marketplace, Codester, as an example. 

By 2020, Gartner has predicted that more than 60% of online sellers will adopt a marketplace or include third-party sellers in their eCommerce ecosystems. Marketplaces are one of the platform model types that are transforming every industry.

The platform model brings buyers and sellers together, helping businesses deliver a better customer experience while gathering customer insights. Data from McKinsey shows that companies that platform grow, and companies that don't platform don't grow.

But where do you begin? Our guide will teach you how to define your platform strategy and get started.

Read the eBook to learn:

- The different types of platform models, and which are best suited for your business
- Platform Pioneer stories, including how Best Buy became the most trafficked retailer in Canada
- The first steps you should take to kickstart your business’ platform revolution

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

Running a store can be hard, tiring work that requires you to wear many hats. Between shipping out orders, managing inventory, keeping track of accounting data, and answering yet another customer's email, it's easy to get overwhelmed. But it doesn't have to be that hard. Your eCommerce platform and other companion apps can keep your store running smoothly, managing the busywork so you can focus on your products and customers.

Your store will need the best-in-class tools—and the essentials are right here. From the best places to find themes and add-ons to your store, to the best tools and automations to run your store, here are the resources you need to keep your store running and growing. Consider it your extended cheat sheet for managing a successful store.

Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet. It offers tools to help you understand both the volume and the types of ads you’re being served during the course of normal browsing, with the goal of increasing awareness of how advertisers track your browsing behavior, build their version of your online identity, and target their ads to you as an individual. We want to assemble the largest amount of advertising data we can— and then not give it to the advertisers.