WHY IT MATTERS: Digital Transformation

The shift to digital channels is happening at the speed of “a decade in days.” Our research suggests that the change will be sticky: a majority of consumer categories will continue to project more growth in e-commerce than in other channels over the next several years.

The trends in this report — while buttressed by data and evidence — are meant to shake our faith in steady trend lines. They point to areas where conditions are ripe for discontinuity and disruption. This report asks us, in effect, to “watch these spaces,” and expect to see surprises and opportunities. In that spirit, here are 14 tech trends that deserve close attention in the first year of the 2020s