WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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A catalog of 15 of the many ways Google knows more about you than you think

A catalog of 15 of the many ways Google knows more about you than you think | WHY IT MATTERS: Digital Transformation | Scoop.it

Just how extensive are Google's tracking activities? When I started cataloging them, I was amazed. Here is a partial list of tracking methods Google is known to use. I'd wager that the list of tracking methods we don't know about is much longer.

Farid Mheir's insight:

I love Google and their products. I love how they've pushed the enveloppe to draw digital into our lives. And I also know enough about what they do with the data to be careful. This article is great because it lists some of the most common ways in which Google tracks info about you.

 

Today, I don't mind about this invasion of my privacy, because what they do with the data seems pretty harmless to me - even maybe can be considered a service - which is to target better ads to me.

 

What is really scary is not what Google does with my data: after all, they are being scrutinized by so many and their business model depends on not abusing the information they gather about us. However this is not be true for the other companies that track information about me and do not share the same prying eyes as Google does: Apple? Facebook? Mastercard and Visa? Walmart? Governments?

 

THAT is something to worry about...

Arnaud Dubois's curator insight, May 2, 2016 6:03 AM
Google, or probably the biggest assembly of big data in the world
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Google’s Snoops: Mining Our Data for Profit and Pleasure | Dissent Magazine

Google’s Snoops: Mining Our Data for Profit and Pleasure | Dissent Magazine | WHY IT MATTERS: Digital Transformation | Scoop.it
Twenty-four hours a day, across more than sixty free product “platforms," Google is storing, indexing, and cross-referencing information about the activities of a billion people. What are the 30,000 prodigies at Google, Inc. doing with all that data?Continue Reading…
Farid Mheir's insight:

A long read from a well respected psychologist on the power that Google employees have because of the amount of data the company accumulates. Must read for anyone interested in real-world examples of things that can go wrong with Big Data and data science.

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