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hbr
These third party login tools promise more traffic, more subscribers, more members, more customers and more sales — and those promises have come true: as some have noted, up to 80% of web users choose Facebook Connect or another social authentication option when it’s available (as opposed to signing up for a site with their email address), and Facebook itself has claimed that social authentication increases registration by 30-200%. (...) But is that promise worth the price of losing direct access to your customers’ contact information and profiling information — or for that matter, direct access to customers themselves?
WHY THIS IS IMPORTANT
Social logins are very useful but they carry security and privacy concerns that every company must examine as they move to digitalize everything. In "Kill the password" (fmcs.digital/blog/kill-the-password-a-string-of-characters-wont-protect-you/), the author shows the impact of having multiple websites and applications connected with one another. This is a security concern that must be addressed, mitigated or at the very least highlighted so that everyone involved is aware of the risks and the benefits.
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