WHY IT MATTERS: Digital Transformation

An update on HubSpot App partners and integrations in 2019.

New forms of automation (e.g., robotic process automation) and knowledge of the underlying processes/interactions are key to digital transformation. Process mining helps enterprise architecture and technology innovation leaders assess operations and performance, increasing these initiatives’ value.

Succeeding is no longer just about who’s able to build the technology, or who’s first to market. It’s about who’s got the best experience.

In the connected era, an increasing number of IoT solutions will make our homes, public areas and workplaces, smarter. Building managers will have access to real-time, cloud-based analytics, reporting and services, allowing for informed decision making. With the increasing market demands for cost-saving occupancy comfort solutions, connected technologies are well-positioned to meet the needs of the automated building industry. 
From fire detection to temperature control and energy management, these applications are a part of a growing market. In fact, Allied Market Research forecasts that by 2024, the global intelligent building market will be valued at over $42 billion. Additionally, a recent Research and Markets report estimates that over 483 million IoT-based building solutions will be installed by 2022. To support this growth, IoT-based building solutions require reliable technology that will enable full use of its connective capabilities in a complex environment. 

Content needs to reach the right people at the right time to be impactful - here we break down every funnel stage and the content that goes with it!

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

UC Berkeley Executive Education's Digital Transformation online program. Leading people, data, and technology for the digital economy.

Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.

Agile Practice Guide provides tools, situational guidelines, and an understanding of the various Agile approaches available to enable better results. It is especially useful for project managers accustomed to a more traditional environment to adapt to a more Agile approach. The Agile Practice Guide contains the following sections:
- An Introduction to Agile describes the Agile Manifesto mindset, values, and principles. It also covers the concepts of definable and high-uncertainty work, and the correlation between the Lean, Kanban, and Agile approaches.
- Life Cycle Selection introduces the various life cycles discussed in the practice guide and covers suitability filters, tailoring guidelines, and common combinations of approaches.
- Implementing Agile: Creating an Agile Environment talks about critical factors to consider when creating an Agile environment such as servant leadership and team composition.
- Implementing Agile: Delivering in an Agile Environment discusses how to organize a team and common practices the team can use for delivering value on a regular basis. It provides examples of empirical measurements for the team and for reporting status.
- Organizational Considerations for Project Agility explores organizational factors that impact the use of Agile practices, such as culture, readiness, business practices, and the role of a project management office (PMO).

Check out 12 Google Sheet add-ons that can streamline your entire reporting process, collect data and predictions, and even send emails. Google Sheets can be used for a lot more than just storing and organizing your data.

In this article, we discuss the advantages and disadvantages of coupled, decoupled, headless, and hybrid CMS architecture.

In mature markets like Web Content Management, there is almost always a single proprietary leader and a single Open Source leader. There is Oracle and MongoDB. Splunk and Elastic. VMWare and Docker. Gitlab and Github. That is why I believe that next year it will be Acquia and Adobe at the very top of the WCM Magic Quadrant. Sitecore and Episerver will continue to fight for third place among companies who prefer a Microsoft-centric approach. I was not surprised to see Sitecore move down this year as they work to overcome technical product debt and cloud transition, leading to strange decisions like acquiring a services company.

One of the many challenges with building or refreshing a website is the selection of a Content Management System (CMS). Despite our best efforts the CMS can often be a source of difficulty in a project, but there are alternatives. Read about the approach we took on www.thoughtworks.com to developing functionality to support content management in an incremental fashion.

CONCLUSION

This article has detailed an incremental approach to developing a content managed web application, in contrast to the adoption of a CMS at the outset. While there are the costs associated with developing functionality which you could get “off the shelf,” these are offset by some of the advantage of this approach – flexibility, simplicity, control, obviating the need to learn a bespoke framework and above all being able to move in small steps from a simple static web site to a managed one.

• Content creation functions, such as templating, workflow and change management
• Repositories that organize and provide metadata about content
• Library services, such as check-in/check-out, version control and security
• Website management features, such as layout, menus and navigation
• Content deployment functions
• Personalization and analytics capabilities
• The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
• Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Machine learning is the process of a machine attempting to accomplish a task, independent of human intervention, more efficiently and more effectively with every passing attempt i.e learning phase.

Recipes demonstrating cloud-based image and video manipulation and upload using Cloudinary. Sample image and video manipulation URLs and code snippets from multiple frameworks.

The world"s biggest compilation of resources that can help you learn image and video management for web and mobile apps.

As the retail industry continues to be disrupted by emerging technologies and shifting consumer behavior, how do you keep up? One of the first steps is to keep up to date with the latest innovations and trends that will transform how you start, market, manage, and grow your business in 2019 and beyond.

We’ve put together a list of our favorite retail blogs on the internet and outlined the subjects each of them covers. We’ve selected blogs based on their industry expertise, the volume of content they publish, and how actionable their content is.

The 15 best retail blogs that every retailer needs to add to their reading list. Convince and convert. Retail Dive. Insider Trends. Retail Wire. Harvard Business Review. TechCrunch. Lightspeed Blog. The Retail Doctor. The National Retail Federation. Medallion Retail. Forrester Retail. Hubspot Blog. Retail Design Blog. Neil Patel Blog.

If you’re new to this, a “marketing stack” is the collection of software that a marketing team uses to ply their trade. The Stackies is a fun awards program at the MarTech conference where we invite marketers to send in a single slide that illustrates their marketing stack in some conceptual way.

IoT has paved the way for brands to use connected devices in their physical spaces too. Learn how location-based brands can invest in technology-rich locations that raise the bar for customer experience.

What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include:

- significant developments in asset management tools
- the rise of customer data platforms
- changing scope for web content management services
- shifting social-collaboration marketplace.

The future of navigation will be centralized around HD maps. While plenty of companies exist to provide this type of data, all are limited by paywalls and strict Terms-of-Service. It is time for this paradigm to change. Comma.ai is releasing US interstate HD maps from our 5,000,000+ miles of data.

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

L’avènement de l’industrie 4.0 modifie les façons de faire des entreprises. Le numérique vient non seulement transformer les systèmes et les processus, mais apporte aussi des changements au sein des différentes fonctions de gestion d’entreprise. Afin de rester concurrentielles, tant les PME que les grandes organisations doivent se tourner vers les nouvelles technologies.