WHY IT MATTERS: Digital Transformation

I learned today in LaPresse+ that Associated Press now relies on software from Automated Insight to write its financial stories on corporate earnings. Stories are, for now, human verified before release but this soon will disappear.

Also of interest is that AI provides solutions to automate redaction of texts in multiple domains, from sports to website analytics (my picture above). I initially assumed this is along the same lines as the automated writing that the weather service has been using for years. But in fact it is not, as it appears to spit out text that appears to be written by a human, not by a machine. It draws from Big Data analysis to extract meaningful information that it then writes about. The AI website provides few examples that appear very "professional".

AI now advertises a "marketing" tool that specializes in the creation of marketing material. I assume this will mean more personalized "emails" in my inbox that will go beyond greeting me by name and also merge data that is global (the lettuce is on special this week) to the very personal (you should consider buying more fruits and vegetables and to encourage you we extend a 25% discount for the next 30 days on all our fresh produce section).

Whether this is good news or bad, I'll let you decide...