Traditional food retailers reigned supreme for many years and they still hold their own.Their large, loyal customer bases, high transactional frequency, and strong cash flow provide a foundation from which to innovate.
However, three emerging trends, along with the adoption of digital technologies, are threatening to leave traditional food retailers behind.
WHY IT MATTERS: this short post shows how traditional retailers - here grocery stores - are faced with profound transformations due to the arrival of digital technologies. From the increase in # of touchpoints (20+) to new ways of shopping and new business models, traditional retailers must adapt. The catch is that this adaptation is difficult because of pre-existing processes, systems, facilities, assets, and sometimes people.