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Scoop.it!
But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:
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Scoop.it!
This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
Scoop.it!
If you’re new to this, a “marketing stack” is the collection of software that a marketing team uses to ply their trade. The Stackies is a fun awards program at the MarTech conference where we invite marketers to send in a single slide that illustrates their marketing stack in some conceptual way.
Farid Mheir's insight:
WHY IT MATTERS: learning from what best in class companies do is always good thing. This award from chiefmartech surfaces the best marketing technology "Stacks" - the list of technologies and solutions that marketing team at Cisco, IBM and others use to do their work - provides insights into the tools that companies leverage to do their work. And with over 6500 solutions in the marketing horizon, finding the "right" set of tools is so difficult that mapping yourself to what others are doing may be a good starting point!
Scoop.it!
Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
Farid Mheir's insight:
WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)
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Curated by Farid Mheir
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WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.