A ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies. From food delivery to outdoor travel, the Marketplace 100 reflects the imprint of a year like no other. The Marketplace 100 is based on data from Bloomberg Second Measure, a consumer data analytics company that analyzes billions of purchases to track real-time consumer behavior and relative sales across over 5,200 merchants. The startups and private companies on the Marketplace 100 are then ranked using a common industry metric, Gross Merchandise Value (GMV), which is extrapolated from the total dollars consumers are spending against each company.
WHY IT MATTERS: eCommerce evolution requires the equivalent of shopping malls, to draw customers into a single location. This list of top 100 solutions is very informative.