WHY IT MATTERS: Digital Transformation
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February 4, 2020 1:48 PM
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Location Platform Benchmark Report 2020 from StrategyAnalytics compares the features of Google Maps, Here, Mapbox and TomTom via @HERE

Location Platform Benchmark Report 2020 from StrategyAnalytics compares the features of Google Maps, Here, Mapbox and TomTom via @HERE | WHY IT MATTERS: Digital Transformation | Scoop.it

Demand for location services and location intelligence continues to expand across multiple sectors, including automotive, enterprise and IoT, mobility services, mobile apps and digital advertising. Location platforms which can meet the needs of key sectors and use-cases will be best placed placed for growth.

Farid Mheir's insight:

WHY IT MATTERS: maps are and essential component for many digital transformation solutions. This detailed report provides a comparative study between the major providers. Sorry not to see openStreetMap or others.

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December 29, 2019 8:01 AM
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AWS and Azure #cloudComputing enable Single Sign-On between the 2 environments #oneSmallStepForMan

AWS and Azure #cloudComputing enable Single Sign-On between the 2 environments #oneSmallStepForMan | WHY IT MATTERS: Digital Transformation | Scoop.it

The next evolution of AWS Single Sign-On enables enterprises that use Azure AD to leverage their existing identity store with AWS Single Sign-On. Additionally, automatic synchronization of user identities, and groups, from Azure AD is also supported.

Farid Mheir's insight:

WHY IT MATTERS: this is huge for inter-system operability and improved management and user experience. It is now possible to single sign-on between Azure and AWS cloud computing platforms. This is a big deal for us geeks... ;-)

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December 19, 2019 7:23 AM
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Compilation of SDKs for #marketing & #consumerExperiences prepared bhy #CustomerDataPlatform app maker @mParticle

Compilation of SDKs for #marketing & #consumerExperiences prepared bhy #CustomerDataPlatform app maker @mParticle | WHY IT MATTERS: Digital Transformation | Scoop.it

SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table.

Farid Mheir's insight:

WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own?

Tigernix's curator insight, December 19, 2019 8:12 PM
Share your insight
Adrena Aly's comment, December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
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December 8, 2019 8:00 AM
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Here’s a Long List of Data Broker Sites and How to Opt-Out of Them via @VICE

Here’s a Long List of Data Broker Sites and How to Opt-Out of Them via @VICE | WHY IT MATTERS: Digital Transformation | Scoop.it

How to get off of people search sites like Pipl, Spokeo, and WhitePages.

Farid Mheir's insight:

WHY IT MATTERS: protecting privacy is a difficult task, sometimes an impossible one. Case in point this long list of sites you have to go through to opt-out or delete your data. We need a better solution...

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December 6, 2019 7:30 AM
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19 Free Tutorials for Google Analytics is a reference worth considering as GA is a treasure trove of data that is often overlooked

19 Free Tutorials for Google Analytics is a reference worth considering as GA is a treasure trove of data that is often overlooked | WHY IT MATTERS: Digital Transformation | Scoop.it

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.

Farid Mheir's insight:

WHY IT MATTERS: few organisations maximize their use of the data they have. One source that is often overlooked in Google Analytics, especially in smaller organizations (but ask around in yours) to see who even knows what you can gather from GA - I bet you'll be surprised... 

Mateusz Drygalski's curator insight, December 6, 2019 12:48 PM
Kursy Googlowskie, sam próbowałem 
Theresita Hernandez's curator insight, December 9, 2019 7:55 PM

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December 4, 2019 8:18 AM
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Curious to find what #Technology powers a website? This list provides 8 tools to help you do just that and includes popular ones like BuiltWith Wappalyzer Netcraft and others

Curious to find what #Technology powers a website? This list provides 8 tools to help you do just that and includes popular ones like BuiltWith Wappalyzer Netcraft and others | WHY IT MATTERS: Digital Transformation | Scoop.it

Curious to know what technologies are used on your competitor’s website?

Farid Mheir's insight:

WHY IT MATTERS: essential tools for any self-respecting geek. Easy to check this out, look in the extension toolbar of their chrome browser and you'll probably see BuiltWith... ;-)

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November 29, 2019 7:44 AM
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19 #MarketingAutomation comparison tool (warning: bias in favor of VBOUT) helps visualize common features, cost and highlight the state of the marTech complexity these days via @VBOUT

19 #MarketingAutomation comparison tool (warning: bias in favor of VBOUT) helps visualize common features, cost and highlight the state of the marTech complexity these days via @VBOUT | WHY IT MATTERS: Digital Transformation | Scoop.it

Compare the different marketing automation platforms in order to find out the most appropriate vendor for your business.

Farid Mheir's insight:

WHY IT MATTERS: useful comparison tool of 19 marketing automation solutions. Obviously biased in favor of Vbout but useful if you take it with the appropriate grain of salt.

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November 21, 2019 7:59 AM
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The ultimate guide to #DropShipping highlights an important trend: eCommerce has started to mature with every feature being unbundled into dedicated products - or merged into large platforms via @a...

The ultimate guide to #DropShipping highlights an important trend: eCommerce has started to mature with every feature being unbundled into dedicated products - or merged into large platforms via @a... | WHY IT MATTERS: Digital Transformation | Scoop.it

DropShipping is a direct to consumer retail fulfilment method where a seller does not hold stock.

Farid Mheir's insight:

WHY IT MATTERS: very interesting read that shows how much there is to consider for one small component of eCommerce, drop shipping. The larger point behind this post is that every feature of eCommerce solutions, from catalog, carts, payment, shipping, fulfillment, etc. are being unbundled into dedicated products. Here avasam provides services for dropshipping. This follows a larger trend of solutions as they mature: you start to see enough volume / complexity to warrant dedicated solutions.

On the other end of the spectrum, there are platforms that try to integrate as many of these components into a single, integrated solution.

 

Some interesting posts on bundling/unbundling:

- craigslist uunbundling: https://thegongshow.tumblr.com/post/345941486/the-spawn-of-craigslist-like-most-vcs-that-focus

- search bundling in china: https://www.ben-evans.com/benedictevans/2014/8/1/app-unbundling-search-and-discovery

- productivity / excel unbundling: https://www.ben-evans.com/benedictevans/2019/9/27/new-productivity

Lê Vĩnh Thiện's curator insight, November 22, 2019 4:37 AM
Một xu hướng mới đáng để tham khảo và áp dụng trong mô hình hiện tại của các doanh nghiệp #DropShipping. 

Không biết bao nhiêu lần mình mong muốn có một dịch vụ như vậy để đỡ tay xác nách mang cồng kềnh khi mua sắm, lại còn có thể đến tận cửa hàng để xem sản phẩm cho yên tâm!
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November 17, 2019 12:44 PM
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The Ultimate List of #BI Tools and #Visualization Dashboards via @blendo

The Ultimate List of #BI Tools and #Visualization Dashboards via @blendo | WHY IT MATTERS: Digital Transformation | Scoop.it

The most recent version of the dashboards and Business Intelligence tools list. Start here to understand the BI landscape, browse options and understand pricing.

Farid Mheir's insight:

WHY IT MATTERS: this reference of BI tools is quite impressive in its breadth and depth. Very useful.

freebme013@gmail.com's curator insight, November 17, 2019 1:42 PM
BI Tools are the wave of the future.
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November 13, 2019 6:35 AM
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How to Do a Competitive Analysis: 7 Steps with Tools from @Alexa

How to Do a Competitive Analysis: 7 Steps with Tools from @Alexa | WHY IT MATTERS: Digital Transformation | Scoop.it

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed.
The rest of this guide will walk you through the definition and benefits of a competitive analysis, show you how to do a competitive analysis, and share competitor analysis tools to help you along the way.

Farid Mheir's insight:

WHY IT MATTERS: there is so much information that you can capture from free or almost free online tools like Alexa that it is a shame not to use them

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November 12, 2019 6:31 AM
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Observable is a web interactive #javascript notebook for #data analysis, #visualization, and #exploration from the creator of #d3js - documents are not static anymore and increases learning

Observable is a web interactive #javascript notebook for #data analysis, #visualization, and #exploration from the creator of #d3js - documents are not static anymore and increases learning | WHY IT MATTERS: Digital Transformation | Scoop.it

Observable is a web-first interactive notebook for data analysis, visualization, and exploration. By bringing data science from the command line to the web, we can make it more accessible, more collaborative, and more effective. We can equip the world’s largest developer community with the world’s most powerful medium for communication.

Farid Mheir's insight:

WHY IT MATTERS: now an essential tool in my box, I've been a fan of dynamic notebooks such as jupyter notebooks for python or even GIT-based collaborative documents. Try this one out, as javascript is very easy to learn and play with.

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October 10, 2019 7:32 AM
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Implement #FaceDetection in few lines of Python code shows image processing using #ML has become trivial: expect to see it in all kinds of products + expect all kinds of errors due to training data...

Implement #FaceDetection in few lines of Python code shows image processing using #ML has become trivial: expect to see it in all kinds of products + expect all kinds of errors due to training data... | WHY IT MATTERS: Digital Transformation | Scoop.it

Face detection is the ability of a computer program to identify and locate human faces in a digital image. Face detection is one of the most common applications of Artificial Intelligence. From camera applications in smartphones to Facebook’s tag suggestions, the use of face detection in applications is increasing every single day.

 
Farid Mheir's insight:

WHY IT MATTERS: few lines of code is all you need to do things that were considered impossible 5 years ago. With this powerful tool at their finger, expect pretty every website and system to include face detection and other image processing features to be included in the coming years. But few developers will know about the limitations of the technology, especially the biais that may exist in the training data. As in this example, you realize that the "confidence" has not been used in the example, but yet it seems to be an essential information to interpret the results. There will be many many errors due to this in the coming years before the technology really is fool proof.

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September 20, 2019 8:04 AM
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Selling Digital Products On A Marketplace: step-by-step walkthrough via @Codester

Selling Digital Products On A Marketplace: step-by-step walkthrough via @Codester | WHY IT MATTERS: Digital Transformation | Scoop.it

We are going to have a look at the vital steps you have to take before submitting your item to a digital marketplace. As well as the vital marketing strategies that will help you achieve your first 100 sales. In this article we use our own marketplace, Codester, as an example. 

Farid Mheir's insight:

WHY IT MATTERS: marketplaces are all the rage in the eCommerce world. I find this walkthrough interesting because it features digital goods (code, themes, etc.), something we don't think about enough - they are easy to ship! ;-)

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September 18, 2019 7:28 AM
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The Difference between Robotic Process Automation #RPA and Artificial Intelligence #AI boils down to process-driven vs data-driven solutions HT RobertRoy @treboryor

The Difference between Robotic Process Automation #RPA and Artificial Intelligence #AI boils down to process-driven vs data-driven solutions HT RobertRoy @treboryor | WHY IT MATTERS: Digital Transformation | Scoop.it

RPA is a software robot that mimics human actions, whereas AI is the simulation of human intelligence by machines. Many people often asked about the difference between Robotic Process Automation (RPA) and Artificial Intelligence (AI). Some even confused the two to be the same.
To make matters worse, many vendors are now brandying about terms like Intelligent Automation (IA) or Intelligence Process Automation (IPA). For the uninitiated, all these jargon can be very confusing, and perhaps daunting. To help you out, we have put together this blog post to highlight the key differences between RPA and AI, particularly in the context of process automation.

Farid Mheir's insight:

WHY IT MATTERS: a short article that explains clearly how you can leverage automation is companies today.

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September 16, 2019 7:16 AM
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HubSpot app ecosystem growth is proof that tools are more interconnected than ever - making non connected solutions (think on-premise back-office SAP, Oracle or other software that runs your busin...

HubSpot app ecosystem growth is proof that tools are more interconnected than ever - making non connected solutions (think  on-premise back-office SAP, Oracle or other software that runs your busin... | WHY IT MATTERS: Digital Transformation | Scoop.it

An update on HubSpot App partners and integrations in 2019.

Farid Mheir's insight:

WHY IT MATTERS: software as a service or cloud based tools are often easy to connect. This example from Hubspot marketplace, with over 300 connections, is proof.

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September 12, 2019 8:04 AM
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Gartner process mining market guide provides an over view of this new field in #BPM as well as a review of the key solution providers in the field

Gartner process mining market guide provides an over view of this new field in #BPM as well as a review of the key solution providers in the field | WHY IT MATTERS: Digital Transformation | Scoop.it

New forms of automation (e.g., robotic process automation) and knowledge of the underlying processes/interactions are key to digital transformation. Process mining helps enterprise architecture and technology innovation leaders assess operations and performance, increasing these initiatives’ value.

Farid Mheir's insight:

WHY IT MATTERS: mapping processes is useful to craft a digital transformation that provides a seamless customer experience. Process mining tools help uncover issues by drawing insights from actual data extracted from call center logs, ERP transactions, etc.

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August 25, 2019 7:42 AM
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Forrester Wave Report on Customer Journey Analytics Platforms

Forrester Wave Report on Customer Journey Analytics Platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack
Farid Mheir's insight:

WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.

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August 11, 2019 2:46 PM
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12 Google Sheets Add-Ons to Streamline Reporting

12 Google Sheets Add-Ons to Streamline Reporting | WHY IT MATTERS: Digital Transformation | Scoop.it

Check out 12 Google Sheet add-ons that can streamline your entire reporting process, collect data and predictions, and even send emails. Google Sheets can be used for a lot more than just storing and organizing your data.

Farid Mheir's insight:

WHY IT MATTERS: because we spend most of our time in spreadsheets these days, these add-ons help make us more productive...

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August 4, 2019 8:03 AM
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Two Stack CMS approach describes a custom-built website creation solution designed by developers to be modern and full featured #rollYourOwnWCMS via @ThoughtWorks

Two Stack CMS approach describes a custom-built website creation solution designed by developers to be modern and full featured #rollYourOwnWCMS via @ThoughtWorks | WHY IT MATTERS: Digital Transformation | Scoop.it

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Farid Mheir's insight:

WHY IT MATTERS: choosing a web content management solution is a pain in the neck. This approach does away with that altogether and builds its own versions. Very useful to understand the limitations of commercial CMS solutions.

 

Also read: edit-publish separation by Martin Fowler

https://martinfowler.com/bliki/EditingPublishingSeparation.html

 

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October 8, 2018 6:34 AM
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Digital Platforms 2018 Subway Map: listen to the recording to get updated on the latest marketing automation and employee experience technologies via @RealStoryGroup #marTech #empEx #technology #ma...

Digital Platforms 2018 Subway Map: listen to the recording to get updated on the latest marketing automation and employee experience technologies via @RealStoryGroup #marTech #empEx #technology #ma... | WHY IT MATTERS: Digital Transformation | Scoop.it

What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include:

- significant developments in asset management tools
- the rise of customer data platforms
- changing scope for web content management services
- shifting social-collaboration marketplace.

Farid Mheir's insight:

WHY IT MATTERS: the marketing technology landscape is often confusing and this webinar presents a very good overview of the market and provides key insights to understand the macroscopic trends.

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September 28, 2018 7:00 AM
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The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia

The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia | WHY IT MATTERS: Digital Transformation | Scoop.it

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

Farid Mheir's insight:

WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)

anuj singh's curator insight, September 28, 2018 7:50 AM
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March 25, 2018 6:55 AM
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Introduction to Deep Learning via @Algorithmia #AI #DeepLearning #Reference

Introduction to Deep Learning via @Algorithmia #AI #DeepLearning #Reference | WHY IT MATTERS: Digital Transformation | Scoop.it

Deep Learning is at the cutting edge of what machines can do, and developers and business leaders absolutely need to understand what it is and how it works. This unique type of algorithm has far surpassed any previous benchmarks for classification of images, text, and voice.

Farid Mheir's insight:

WHY IT MATTERS: good introduction to a technology that will impact all our lives in the very near future.

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October 25, 2016 7:00 AM
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20 #eCommerce Platforms to Start an Online Store

20 #eCommerce Platforms to Start an Online Store | WHY IT MATTERS: Digital Transformation | Scoop.it

There's a wide market for eCommerce apps, just as there are for almost any other popular software category. Some are simple tools for selling individual products; others are focused on enterprises with large sales volumes and warehouses of inventory.

Farid Mheir's insight:

A great reference if you are in the market to build your own eCommerce solution.

Jean-Marie Grange's curator insight, October 26, 2016 6:13 PM
If you want to start selling online...
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July 8, 2016 7:00 AM
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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | WHY IT MATTERS: Digital Transformation | Scoop.it
Using the Map

The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:

  • Identify the connections among business functions, application tracks and providers.
  • Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.
  • Mediate discussions between marketing and IT.
Interpreting the Map

Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:

  • Neighborhoods represent functional regions that can be thought of as practice areas within an organization.
  • Tracks connect regions and can be thought of as application services that share common objectives and information.
  • Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions.
  • Intersections represent transfer points where solutions may serve more than one business area.

 

Farid Mheir's insight:

Gartner has mapped the different skills, technologies and functional areas that digital marketers should master.

 

WHY THIS IS IMPORTANT

Although I've never been a fan of the transit map analogy, I find this one captures one key message for marketing professionals: digital marketing is different than traditional marketing in the tools, technologies and skills required. As the diagram shows, they are more akin to software programming than they are of the traditional marketing curriculum. For those  that do not yet have those skills in-house, get help. For those that have the skills, make sure they are sharp and remain up-to-date because this technology world changes rapidly.

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Scooped by Farid Mheir
April 28, 2016 9:17 AM
Scoop.it!

Magento, hybris, IBM, Oracle Comparison April 2016

Magento, SAP hybris, IBM WebSphere Commerce, Oracle Commerce (ATG) e-commerce platform comparison including typical project, license, support, infrastructure m…
Farid Mheir's insight:

This guy is obviously biased towards Magento but it is nice to see different solutions compared as is the case here. In particular, look at slide #9. Thank you Francois Medioni for the reference.

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Curated by Farid Mheir
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