WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Swiss can now pickup their groceries ordered online @leshop at the train station on way home via @o_laborne

Swiss can now pickup their groceries ordered online @leshop at the train station on way home via @o_laborne | WHY IT MATTERS: Digital Transformation | Scoop.it
Farid Mheir's insight:

Makes sense that in a country where trains are plentiful and run on time that you'd be able to pick up groceries ordered online at leshop.ch. Looks like you won't be able to buy ice cream that way, but that makes perfect sense!

Ganavika Ginni's comment, July 4, 2019 4:02 AM
Hey Bangaloreans, We are Ginnibasket.com an Online Grocery Supermarket in Bangalore. Order Vegetables Online from Ginnibasket at ever seen Lowest prices and also get free home delivery on minimum order of RS100.
Hit the Below Link to make your Order.
https://www.ginnibasket.com/product-category/vegetables/
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#WalMart’s online food foray opens new front in #grocery battle- but remains marginal until 2025 via @globeandmail

#WalMart’s online food foray opens new front in #grocery battle- but remains marginal until 2025 via @globeandmail | WHY IT MATTERS: Digital Transformation | Scoop.it

In the U.S., online sales make up about 2.5 per cent to 3 per cent – less than $10-billion (U.S.) – of the $857-billion grocery market, but that could rise to between $100-billion and $110-billion in sales by 2025, Mr. Blischok calculates. In Canada, food e-commerce makes up a tiny proportion of the grocery industry – a fraction of 1 per cent – but could also grow tenfold by 2025, his figures show.

Farid Mheir's insight:

I've been following online grocery for almost 20 years now. Growth has been steady at 20-25% yet remains a marginal offer with high costs, low margins, and complex operations.


My take: do not try to win the whole shopping cart of consumers because Canadian and American consumers will continue to drive to stores every week for most of their grocery shopping. Winners will focus their online grocery efforts on either

  • a subset of the basket (to reduce the hassle of monthly replenishment of staple products),
  • specific customer segments (young urban professionals living in condos)
  • creation of a physical presence for online pure plays (the way Amazon is doing with Amazon Fresh)
  • increasing the in-store offering with additional products (as Costco has been successfully doing or years)


Also read

  • What if Clay Christensen Is Right about the Grocery Business (and Amazon Is Wrong)? http://sco.lt/8mYj3Z
  • AmazonFresh Is Last Mile Quest For Total Retail Domination via @fastcompany http://sco.lt/9H3Axt
  • New e-commerce strategies threaten UPS, FedEx- Amazon is their biggest threat via @reuters http://sco.lt/5YhHCj
  • Learn from Wal-Mart’s E-Stumble- eCommerce isn't a project but the future of the company via @wsj http://sco.lt/7gUijR
  • Wal-Mart Digital Transformation puts emphasis on its physical stores - a recipe for all brick-n-mortar retailers to ... http://sco.lt/7y4yen 
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Chart from @bcg help vizualize Amazon's long tail which leads to Digital’s Disruption of Consumer Goods and Retail

Chart from @bcg help vizualize Amazon's long tail which leads to Digital’s Disruption of Consumer Goods and Retail | WHY IT MATTERS: Digital Transformation | Scoop.it
As successive waves of digital disruption churn the consumer goods and retail industry, companies need to embrace the change and move forward with digital strategies.
Farid Mheir's insight:

This chart shows how Amazon carries more products across more price points than any brick and mortar retailer.With high volumes and low cost and fast delivery the model becomes difficult to beat.

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Another #ShopTheHangout where viewers can buy clothes right from a google hangout

Farid Mheir's insight:

Also see related story


Google hangout transformed into a live shopping app- is this the future of eCommerce? @laureni @mashable http://sco.lt/5DNosj

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Google hangout transformed into a live shopping app- is this the future of eCommerce? @laureni @mashable

Google hangout transformed into a live shopping app- is this the future of eCommerce? @laureni @mashable | WHY IT MATTERS: Digital Transformation | Scoop.it
On Thursday evening, Diane von Furstenberg's studio in New York's Meatpacking district underwent a temporary transformation.
Farid Mheir's insight:

I am a guy so Diane von Furstenberg means little to me. What is impressive is that this experiement - adding shopping to a live google hangout - feels like the future of eCommerce. Actually it feels like the future of QVC - the tv shopping channel.


It is an indication that future shopping may feel more like being walked through a catalog with the help of a personal shopper - what is being referenced as "curated commerce" - instead of having to browse a catalog of clothes or products.

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Lands' End, the American brand coming to Canada in a big way: the reason why Canadian eCommerce is difficult

Lands' End, the American brand coming to Canada in a big way: the reason why Canadian eCommerce is difficult | WHY IT MATTERS: Digital Transformation | Scoop.it

The American clothing and lifestyle brand launches in Canada this week (with real time price conversion, synthesized taxes and duties and free shipping over $50, landsend.com).

Farid Mheir's insight:

Another american retailer offering delivery to Canada is one example of why Canadian retailer face increasing global competition.

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What's driving online grocery growth: an in-depth analysis of Ocado UK grocery pure-play via @BrickMeetsClick

What's driving online grocery growth: an in-depth analysis of Ocado UK grocery pure-play via @BrickMeetsClick | WHY IT MATTERS: Digital Transformation | Scoop.it
Online grocery shopping is growing faster in the UK than elsewhere, and a lot can be learned from what’s happening there, especially related to shoppers’ response to supply and demand. Ocado is a good place to look.


Ocado, the pure-play online grocery retailer that’s driving UK growth in this sector, is a good place to look.  Redburn has pulled together a very complete analysis (pdf) that lays out why and how Ocado is expected to grow. 

Here are two points that caught our attention: 

  • An underlying principle for online grocery retail is that “supply creates demand,” so it makes sense that shoppers who have online grocery shopping experience are five times more likely to switch to Ocado than those with no experience. 
  • Also, here’s an interesting leading indicator – Redburn found that the number of Google searches for Ocado was a good predictor of Ocado sales gains.
BMC POV 

The current growth in online grocery shopping is being propelled by shoppers’ increasing use of and dependence on the internet, and lower costs made possible by new, higher-efficiency distribution systems.

Farid Mheir's insight:

The 70 page Redburn report is filled with data and analysis of Ocado, a grocery retailer in the UK. It provides very useful information of an actual pureplay eCommerce player, information that can be leveraged in business cases and other eCommerce analysis. Must read if you are in the eCommerce business. 

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Chart: U.S. M-Commerce 2013 Sales to Reach $25 Billion and 10% of all eCommerce sales via @Statista

Chart: U.S. M-Commerce 2013 Sales to Reach $25 Billion and 10% of all eCommerce sales via @Statista | WHY IT MATTERS: Digital Transformation | Scoop.it
M-Commerce sales in the United States amounted to $10.6 billion in the first half of 2013.
Farid Mheir's insight:

With the movement for mobile first, corporation did not immediately jump on board, as evidenced by the small number of mobile friendly websites out there. However, this chart demonstrates that ecommerce is moving to mobile devices, tablet in particular, and that early adopters of the trend will inevitably reap the benefits or at least get a leg up on their competition.

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New twist on old idea: Digital Catalog deliver higher conversion than eCommerce websites via @shoporg

New twist on old idea: Digital Catalog deliver higher conversion than eCommerce websites via @shoporg | WHY IT MATTERS: Digital Transformation | Scoop.it

Summary of Key Findings
• Mobile traffic to online magazines and catalogs rose across most industries in Q1 2013, with iPads still the predominant device.
• Dwell time in digital magazines/catalogs increased slightly since the 2012 benchmark, by 17 seconds per visit.
• For online retailers and ecommerce brands, share of total website visits viewing digital publications went up in Q1, as did the associated online revenue – making this segment even more valuable.


Hospitality and Food & Beverage Industries
Here, the intersection of digital with real-world falls into two main publication categories:
1. Pre-trip planning brochures and magazines: from downloadable grocery lists with coupons to inspirational vacation destination guides.
2. Digital flyers with on-the-go conveniences: examples include pamphlets with searchable recipes that can be accessed online or in grocery stores, and travel guides that work across devices and can be taken anywhere.

Farid Mheir's insight:

Interesting data on increased conversion rates when eCommerce website content is organized into a magazine-style catalog. Data from zmag shows an increase in conversion rate which appears impressive. Makes sense as it is very fluid to browse a magazine, more than paging through a eCommerce catalog. And with mobile devices, browsing magazines appears to benefit most form the magazine format, as they are more linear and easier to navigate. With automated links to eCommerce cart, the impulse to buy can be converted to an action rapidly, straight from the magazine. 


Moreover, most recent study presents interesting link to traditional coupons and flyers, which lend themselves well to the magazine format.


This study is biased of course as zmag provides the technology to enable the magazine creation. Looking at the process to create the magazine, it appears a very time consuming process which would benefit from a bit of automation, as it opens an interesting avenue for retailers.


It appears to be an interesting bridge of the old and the new...

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AmazonFresh Is Last Mile Quest For Total Retail Domination via @fastcompany

AmazonFresh Is Last Mile Quest For Total Retail Domination via @fastcompany | WHY IT MATTERS: Digital Transformation | Scoop.it
Amazon upended retail but CEO Jeff Bezos -- who just bought The Washington Post for $250 million -- insists its still Day One. What comes next A...
Farid Mheir's insight:

Suggest that Amazon strategy is based on 3 pillars: Prime to get loyal customers (with 299$/yr version for groceries), local warehouses to speed time-to-delivery and make same-day deliveries possible, Fresh to get volume and trucks on the road. Sounds right to me.

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Helpouts Google’s solution that Turns Hangouts Into A Commerce Platform via @TechCrunch

Helpouts Google’s solution that Turns Hangouts Into A Commerce Platform via @TechCrunch | WHY IT MATTERS: Digital Transformation | Scoop.it

The product, which has reportedly been named “Helpouts” and is currently being tested internally in Mountain View, will take shape as a marketplace that enables individuals and small and large businesses to buy and sell services via live video. With the capacity to connect merchants and consumers on both an immediate and scheduled basis, according to our tipster, the platform will allow sellers to create their own profiles and take advantage of reputation management, scheduling and payment features, while offering robust search and discovery tools for consumers.

Farid Mheir's insight:

Not sure exactly how this works or if I understand the concept well, time will tell. But it sounds like a new approach towards curated commerce, that is to leverage social network of people that will hand-walk you through a shopping process. I can see this being useful in a number of different situations:

  • I plan a large purchase - say an electronics product or a car - and I am not an expert in the field. I pay to have someone expert in the field walk me through different options form websites from the comfort of my room even though the may be miles away in a different and we shop on a remote located website
  • I am on a diet and would like someone to help me design a meal menu and halp me choose the right kind of products from grocery stores. Here the expertise is not so much with the products that I am about to buy but rather with the objective that I have which requires a specific selection of products
  • I am looking for some kind of service - accountant, legal, medical, etc. - and would like someone to help me choose the best vendor. I get hand holded while we cruise a selected set of websites. Ultimately I may not buy online the service but the selection process wwas all done accompanied online.

Of course this help will come at at price: either I pay for the service or the seller give a sales commission.

Interesting times ahead.

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Retailers should Invest in Mobile Shopping Apps even though they account for less than 5% of revenue via @Compete

Retailers should Invest in Mobile Shopping Apps even though they account for less than 5% of revenue via @Compete | WHY IT MATTERS: Digital Transformation | Scoop.it

Here are some suggestions for retailers:

  • Make the application unique. Add unique features to your applications rather than just mirroring what you have on your main site. A good example would be Gilt, one of the most popular retailer applications, because they offer exclusive content and offers for their mobile app users.
  • Make sure the app is easy to use. The reasons why people use mobile apps are convenience and simplicity. List all the information the consumer needs both online and offline.
  • Add push notifications. People installed the app for a reason – adding functionality to casually remind consumers when a sale starts is a great way to boost engagement with the app.
  • Make it social. Shopping is more fun when there is a social element included. Integrating social platforms like Pinterest, Facebook, Twitter, and Tumblr can be a great way to increase the reach of your app.
  • Link the application to in-store activities and allow more interactions. Starbucks allows consumers to pay using their app and Amazon’s mobile application lets consumers scan a product’s barcode to show the price on Amazon. Some apps even allow you tocompare prices among different retailers.
Farid Mheir's insight:

The insights provided maybe very helpful for retailers as they consider why and how to integrate mobile into their digital strategy. No more are dedicated apps required as responsive web designs now help websites become tablet and phone friendly, thus providing mobile support out of the gate.

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Learn from Wal-Mart’s E-Stumble- eCommerce isn't a project but the future of the company via @wsj

Learn from Wal-Mart’s E-Stumble- eCommerce isn't a project but the future of the company via @wsj | WHY IT MATTERS: Digital Transformation | Scoop.it

Even now e-commerce is a rounding error in the U.S. market. 

...

Still, he concedes the online problem is challenging. He recounts a conversation at a director’s meeting held at the e-commerce headquarters in San Bruno in March, when he was asked how long it would take and much it would cost to build out the e-commerce operation.

“It will take the rest of our careers and as much as we’ve got,” Mr. Ashe says he replied.


Farid Mheir's insight:

Walmart was late in the eCommerce game and now is playing catchup to amazon. I believe companies of all size and industry should ask themselves if digital eCommerce will transform their business. If the answer is yes, they should invest to get in game in order to be ready when the market shifts.

And CIOs should really be the bearer of this message to the overall organization, especially to the CEO and the board of Directors, which should support the endeavour. Otherwise, ultimately, it will be their fault if they are not ready when the wind shifts.

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Infographic: How does same-day fulfillment work? via @Shop.org

Infographic: How does same-day fulfillment work? via @Shop.org | WHY IT MATTERS: Digital Transformation | Scoop.it
This infographic produced by Shop.org outlines the concepts discussed in the Shop.org Think Tank article “Same-Day Delivery: Should It be a Priority for Your Business?”
Farid Mheir's insight:

Fairly straightforward diagram, useful in that it shows delivery and pickup options side by side.

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Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester

Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester | WHY IT MATTERS: Digital Transformation | Scoop.it
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
Farid Mheir's insight:

Mobile in stores has enabled showrooming which in turn is flipping the shopping retail model. Before it was: go online to research (tv, cars, etc.) then go in store to buy. Now it is: go in store to browse and try then go online to buy (for less usually). Complete flip of the shopping world, brick and mortar retailers are bracing for online pure plays to steal their lunch.

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Fresh approaches to fundamental issues in retail through curated commerce via @nrf @Shop.org

Fresh approaches to fundamental issues in retail through curated commerce via @nrf @Shop.org | WHY IT MATTERS: Digital Transformation | Scoop.it

What does “inspiration” look like for a retailer? In a nutshell, it’s about storytelling. Noting that successful non-profits inspire and motivate donors through great storytelling, Mehta suggested that retailers ask themselves whether they can differentiate themselves from their customers, influencers and staff. “What if you could give employees the power to curate a collection of your products on your site or even other sites, then allow people like your influencers to put those products in their blogs, across social media, through digital and/or physical displays?” Mehta asked. “That’s inspiration. That’s what will differentiate you from others in our fulfillment-based world.”

Mehta cautioned that his company is still in stealth mode and still has much to learn in this area, but that early results exceeded the company’s expectations. Thanks to early adopters, as of mid-January, Marketvine had seen an average of 40 percent lift in conversion, a 7-8 percent increase in average order value and an 80 percent improvement in on-site engagement.

Farid Mheir's insight:

I attended this panel and the Marketvine discussion related here was most interesting. It offered a diffrent way to approach eCommerce where retailers can make their products available for others to showcase. What called curated commerce forces retailers to think about their eCommerce website not onnly as a shopping environment but also as a platform for others to build on top a possibly different shopping experience.


Few if any technologies exist today to easilly enable retail storefronts with solutions to expose their products but also support curators in displaying, promoting and converting viewers into buyers - and recognizing the curators with a piece of the sale. Amazon offers a similar service via its affiliate program but the solution is dedicated to its store and its members.  This is not sufficient and retailers need new tools to facilitate the curated commerce trend.

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Walmart Retools E-Commerce, Mobile & Tests Lockers: says eCom is next growth engine via @mediapost

Walmart Retools E-Commerce, Mobile & Tests Lockers: says eCom is next growth engine via @mediapost | WHY IT MATTERS: Digital Transformation | Scoop.it

Ecommerce is the next growth engine for Walmart. We want to know what every product in the world is, who every person in the world is, and then connect them.

Read more: http://www.mediapost.com/publications/article/199384/walmart-retools-e-commerce-mobile-tests-lockers.html#ixzz2SB0tK851

Farid Mheir's insight:

Watch out. Walmart has already been at war with other brick-n-mortar retailers. Now it opens a new front with online pure plays like Amazon. The digital transformation behind this is tremendous and I assume would impact most processes and resources, to create a seamless online-offline experience.

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Montreal eCommerce conference presentations available for download @ecom_montreal #ecomMTL

Montreal eCommerce conference presentations available for download @ecom_montreal #ecomMTL | WHY IT MATTERS: Digital Transformation | Scoop.it

Voici la listes des présentations disponibles en format PDF de quelques-uns de nos conférenciers de l'édition 2013.

Farid Mheir's insight:

A mix of french and english presentations on different topics related to eCommerce. I recommend:


Finally, an honourable mention to Philippe Collard - La gazette / Alexandre Maher - Iburger for Dresser la table pour le futur for a great presentation of videos and a great Q&A.

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Wal-Mart Vs. Amazon: World's Biggest E-Commerce Battle Could Boil Down To Vegetables

Wal-Mart Vs. Amazon: World's Biggest E-Commerce Battle Could Boil Down To Vegetables | WHY IT MATTERS: Digital Transformation | Scoop.it
Wal-Mart is trying everything they can to beat Amazon at its own game: online retail. They're copycatting the Seattle web giant's same-day delivery and lockers services. But what they should be doing is focusing on the grocery aisles.

Via Vincent Trépanier
Farid Mheir's insight:

One sentence says it all: “Groceries will be the battleground coming to the forefront.”. wow.

Vincent Trépanier's curator insight, April 28, 2013 10:39 PM

It will be interesting to see how both giants will be able to take the regional experiments such as the ones being done by Amazon in the Seattle area and scale them to larger areas. It is an interesting battle which will challenge other grocers to up their game in order to avoid losing ground with their current customer base.

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Nespresso business model explained in video & Why the Lean Start-Up Changes Everything via @hbr

Nespresso business model explained in video & Why the Lean Start-Up Changes Everything via @hbr | WHY IT MATTERS: Digital Transformation | Scoop.it

In this narrated infographic, Alexander Osterwalder uses the business model canvas to analyze Nespresso, an operating unit of the Nestlé Group, that manufactures and sells espresso brewing machines and the coffee capsules used in them.


Via Kenneth Mikkelsen
Farid Mheir's insight:

I wrote about this here http://sco.lt/75eN0L in the past and now HBR has published this short video to describe how one can leverage the business model canvas and the lean startup principles to explain how nespresso works. I use this all the time when looking at new business ideas and it works great.

Kenneth Mikkelsen's comment, April 22, 2013 8:06 AM
This video is recommended for newcomers working with the Business Model Canvas.
Hans-Gerlach Woudboer's curator insight, May 2, 2013 4:35 AM

Valuable process view

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Amazon woos 50+ crowd with online health, wellness store

Online retailer Amazon has launched its 50+ Active and Healthy Living Store, which features hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment items and more — all in a single destination for customers in the 50+ age range.

Farid Mheir's insight:

Focus on specific age group via microsite and curated commerce is a trend that Amazon again leads.

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H&M Plans U.S. Online Store in Summer- slow to market because US and Europe are different

H&M Plans U.S. Online Store in Summer- slow to market because US and Europe are different | WHY IT MATTERS: Digital Transformation | Scoop.it
Hennes & Mauritz AB, looking to shrug off lower earnings and five months of same-store sales declines, outlined plans to expand aggressively this year and get an U.S. online shopping presence running this summer.


H&M continues to refine an online-sales model for the U.S.

"Things are changing very quickly," said H&M's head of investor relations, Nils Vinge. "Especially with the ability to shop on smartphone apps, you have to be online to take part today."

Mr. Vinge said as the September online launch approached last year, the company realized that it had underestimated the complexity of operating in a market where taxes vary by state, shoppers expect free shipping and the return of goods is standard procedure.

"We couldn't just copy and paste the online shops that we operate in Europe," Mr. Vinge said. "Our volumes are so large, and the demands on us are equally large."

Farid Mheir's insight:

Another eCommerce story but behind it a good indication that going online requires special care and there is no way to apply a global model to eCommerce worldwide. Taxes, regulations, and customer expectations vary widely and must be accounted for in the strategy and execution.

Rieussec Jane's curator insight, September 14, 2022 8:40 AM
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More Retailers at Risk of Amazon 'Showrooming'- a blessing in disguise if they embrace the customer shopping flip

More Retailers at Risk of Amazon 'Showrooming'- a blessing in disguise if they embrace the customer shopping flip | WHY IT MATTERS: Digital Transformation | Scoop.it
Target and Best Buy have made it clear they are fighting the phenomenon of showrooming, in which customers browse for television sets and other products in stores and then buy them online for less.


A new study of Amazon customers who research products in stores byPlaced, a mobile analytics company, offers some insight into who else could be at the greatest risk of losing business to showrooming.

Farid Mheir's insight:

Showrooming may become a major disruption for established retailers. As customers flip their shopping patterns to go in store first then buy online, retailers should see showrooming as a blessing in disguise. They have the physical presence, the stores, which Amazon does not. It is much easier for them to open price competitive online stores and modify the store merchadising - and maybe size - to offer the best of both worlds. But this has a cost and require a huge change in their processes and people.


After all it may be easier for Amazon to open showrooms...

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E-Commerce Companies Bypass Middlemen to Build Premium Brand- new take on dis-intermediation and private labels

E-Commerce Companies Bypass Middlemen to Build Premium Brand- new take on dis-intermediation and private labels | WHY IT MATTERS: Digital Transformation | Scoop.it
E-commerce companies that make everything from bedding to eyeglasses are trying to build premium brands at discount prices by cutting out middlemen and going directly to manufacturers.


These direct-to-consumer companies are raising large sums from investors, who see great potential in the idea. In February, Julep raised $10.3 million from Andreessen Horowitz and Maveron.

Farid Mheir's insight:

Nothing new here but a reminder that the digital world offers new ways of improving processes to be leaner and more attractive. New twist on old ideas? Probably, but the interest that venture capital firms are putting on this field makes me think that something's happening.


That being said, building a new brand name is difficult as is highlighted in the article.

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Why Walmart Wishes It Were a Startup- and what all retailers should learn and replicate

Why Walmart Wishes It Were a Startup- and what all retailers should learn and replicate | WHY IT MATTERS: Digital Transformation | Scoop.it

Walmart won’t say much about how much it sells online. Global E-Commerce CEO Neil Ashe will only say the company is on track to do more than $9 billion in annual online sales. But even if only half those sales come from people using the search engine, a 20 percent improvement still comes to almost $1 billion. For a company that has famously made its fortune on frugality, $1 billion for the price of 15 engineers is math Walmart surely appreciates.

Farid Mheir's insight:

All traditional businesses should be looking at Walmart and getting fired up about digital transformation. Call it digital strategy by proxy.


Walmart fears that Amazon will become the de facto destination for online shopping, same way Google is the default for search.


Google translated its search supremacy into a 40B$ ad business. Amazon could transform its online shopping supremacy into a 300B$ business. That would hurt Walmart. Not now but tomorrow (ie. in the next 5-10 years)


That is why Walmart is initiating the most profound digital transformation in the retail world. And all other retailers shuld take note and do the same.

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