WHY IT MATTERS: Digital Transformation

The best data labeling tools are intuitive, minimize human involvement, and maximize efficiency. This post showcases 8 tools to help label training data.

How to get off of people search sites like Pipl, Spokeo, and WhitePages.

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.

Curious to know what technologies are used on your competitor’s website?

Compare the different marketing automation platforms in order to find out the most appropriate vendor for your business.

DropShipping is a direct to consumer retail fulfilment method where a seller does not hold stock.

The most recent version of the dashboards and Business Intelligence tools list. Start here to understand the BI landscape, browse options and understand pricing.

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed.
The rest of this guide will walk you through the definition and benefits of a competitive analysis, show you how to do a competitive analysis, and share competitor analysis tools to help you along the way.

ImageNet Roulette uses a neural network trained on the “people” categories from the ImageNet dataset to classify pictures of people. It’s meant to be a peek into the politics of classifying humans in machine learning systems and the data they’re trained on.
ImageNet Roulette isn't designed to handle heavy traffic so if it's not working for you please be a little patient.

Global companies, like Amazon, Coca Cola or Zalando are transforming their IT infrastructures into a microservice architecture. In addition to this, they are rebuilding their internal organizational structures and pushing their businesses ahead of the competition. We take a closer look at examples of microservice architecture in eCommerce.

Implementing PIM solutions into existing B2B solutions can be extremely complex. It requires a great number of custom-made solutions, adjusting to specific business requirements, and matching the company’s structure. Here’s what we see as the biggest challenges, and how we overcame them!

We are going to have a look at the vital steps you have to take before submitting your item to a digital marketplace. As well as the vital marketing strategies that will help you achieve your first 100 sales. In this article we use our own marketplace, Codester, as an example. 

RPA is a software robot that mimics human actions, whereas AI is the simulation of human intelligence by machines. Many people often asked about the difference between Robotic Process Automation (RPA) and Artificial Intelligence (AI). Some even confused the two to be the same.
To make matters worse, many vendors are now brandying about terms like Intelligent Automation (IA) or Intelligence Process Automation (IPA). For the uninitiated, all these jargon can be very confusing, and perhaps daunting. To help you out, we have put together this blog post to highlight the key differences between RPA and AI, particularly in the context of process automation.

Each year, we identify the top trends in SaaS spend and usage. This report takes a look at 2018 data from nearly a thousand companies and trends for 2019.

An update on HubSpot App partners and integrations in 2019.

By 2020, Gartner has predicted that more than 60% of online sellers will adopt a marketplace or include third-party sellers in their eCommerce ecosystems. Marketplaces are one of the platform model types that are transforming every industry.

The platform model brings buyers and sellers together, helping businesses deliver a better customer experience while gathering customer insights. Data from McKinsey shows that companies that platform grow, and companies that don't platform don't grow.

But where do you begin? Our guide will teach you how to define your platform strategy and get started.

Read the eBook to learn:

- The different types of platform models, and which are best suited for your business
- Platform Pioneer stories, including how Best Buy became the most trafficked retailer in Canada
- The first steps you should take to kickstart your business’ platform revolution

New forms of automation (e.g., robotic process automation) and knowledge of the underlying processes/interactions are key to digital transformation. Process mining helps enterprise architecture and technology innovation leaders assess operations and performance, increasing these initiatives’ value.

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

Check out 12 Google Sheet add-ons that can streamline your entire reporting process, collect data and predictions, and even send emails. Google Sheets can be used for a lot more than just storing and organizing your data.

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Marketing leaders must boost scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018.

In our first-ever State of Email Service Providers report, we take a detailed look at the ESP marketplace to better understand:

• The top ESPs by geography, company size, industry, and more
• The pace of consolidation in the industry and its causes
• The trends that will shape the future of the ESP landscape
• The tools and functionality provided by ESPs and how third-party tools can help balance weaknesses

Understand ESP industry consolidation, see the top ESPs by sector, and discover the most common ways to boost the functionality of an ESP.

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.