A significant shift to Internet marketing is transforming the automobile industry, and CF Search Marketing is helping dealerships across the country navigate the transition from television and newspaper advertising to search engine optimization and marketing, social media, inbound marketing and pay-per-click models of measurement.
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"It's not the whole puzzle," he said of digital marketing for the auto industry. "We know (dealers) have X amount of dollars and we help strategize with them. The old-school dealers who don't embrace this, who don't understand that the next generation of car buyers are getting most of their information through their cell phones, won't be able to compete."
As a result of this transformation, many medium-sized and large dealerships now have Internet sales teams, and landing at the top of local search pages such as Google Places, Yahoo Local and Bing Maps has become a priority.
McKinsey proposes 10 ways self driving cars will impact our lives in 3 eras. The first one is the next 5 years (until 2020).
WHY THIS IS IMPORTANT
Companies should should include the impact of self driving cars in their 5 to 10 year strategic plans.
Most discard self-driving cars because they only see them replacing individual cars, which won't happen until 2030 at least. However, self driving cars will first impact niche applications and I assume this will impact the supply chain: procurement, distribution, etc.Companies should thus include self-driving as part of their strategies for : distribution logistics, warehouse automation, campus deliveries (closed circuit), farming, mining, etc.