WHY IT MATTERS: Digital Transformation

In mature markets like Web Content Management, there is almost always a single proprietary leader and a single Open Source leader. There is Oracle and MongoDB. Splunk and Elastic. VMWare and Docker. Gitlab and Github. That is why I believe that next year it will be Acquia and Adobe at the very top of the WCM Magic Quadrant. Sitecore and Episerver will continue to fight for third place among companies who prefer a Microsoft-centric approach. I was not surprised to see Sitecore move down this year as they work to overcome technical product debt and cloud transition, leading to strange decisions like acquiring a services company.

One of the many challenges with building or refreshing a website is the selection of a Content Management System (CMS). Despite our best efforts the CMS can often be a source of difficulty in a project, but there are alternatives. Read about the approach we took on www.thoughtworks.com to developing functionality to support content management in an incremental fashion.

CONCLUSION

This article has detailed an incremental approach to developing a content managed web application, in contrast to the adoption of a CMS at the outset. While there are the costs associated with developing functionality which you could get “off the shelf,” these are offset by some of the advantage of this approach – flexibility, simplicity, control, obviating the need to learn a bespoke framework and above all being able to move in small steps from a simple static web site to a managed one.

• Content creation functions, such as templating, workflow and change management
• Repositories that organize and provide metadata about content
• Library services, such as check-in/check-out, version control and security
• Website management features, such as layout, menus and navigation
• Content deployment functions
• Personalization and analytics capabilities
• The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
• Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Recipes demonstrating cloud-based image and video manipulation and upload using Cloudinary. Sample image and video manipulation URLs and code snippets from multiple frameworks.

The world"s biggest compilation of resources that can help you learn image and video management for web and mobile apps.

Want to beef up your security online? Use these five cybersecurity practices to keep your data, banking, and personal information safe. Take control today!

Learn to maximize your use of Google Cloud by adopting a cloud-native architecture.

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

We grouped the most common mistakes into four categories: (1) mispricing on one side of the market, (2) failure to develop trust with users and partners, (3) prematurely dismissing the competition, and (4) entering too late.

Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.

Yes, we use data to make products more helpful for everyone. But we also protect your information.

IT operations teams struggle to maintain service quality when they apply legacy approaches to monitoring. Infrastructure and operations leaders responsible for monitoring should take the steps outlined here to increase their effectiveness and limit their exposure to challenges raised by the cloud.

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

The Technology Radar is an opinionated guide to technology frontiers. The Radar captures the output of the Technology Advisory Board’s discussions in a format that provides value to a wide range of stakeholders, from developers to CTOs. The content is intended as a concise summary.

There are many business growth strategies out there, but there’s one area where nearly every business has room to improve: the mobile site speed.

The goal of checkout’s first step is to successfully move new and returning customers to the next step, and not lose customers due to usability or design problems.

Regardless of the specific design you apply, keep the following best practices in mind:

• Both new and returning customers should be able to quickly identify their login option above the fold, without scrolling, whether on desktop or mobile (especially returning customers within a “Bypass” checkout)
• New customers should not be asked to decide between creating an account or using guest checkout (unless saving information in a new account is not possible with the ecommerce platform)
• Buttons should be clearly labeled with specific text, versus “Continue” or “Checkout”
• Email should be captured as early as possible in the flow

Of course, there’s flexibility to design (and test designs) for the first step of login. Stay tuned for our upcoming Ecommerce Illustrated chapter on checkout testing tips. Have you subscribed?

This chart shows a distribution of worldwide downstream traffic, by web application in 2018.

Ready for unique insights into Canada’s e-commerce holiday landscape – and tips on how to make the most of this 2018 holiday season?

The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years.

Page weight is an important metric to track, but we should always consider using appropriate statistical methods when tracking it on the web as a whole. Certainly track it for your sites – because as you’ve seen here, the size of content does matter. It’s not the only thing that matters – but the correlation is strong enough that a spike in page weight should merit some investigation.

"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

Twitter just asked all 300+ million users to reset their passwords, citing the exposure of user passwords via a bug that stored passwords in plain text — without protecting them with any sort of encryption technology that would mask a Twitter user’s true password. The social media giant says it has fixed the bug and that so far its investigation hasn’t turned up any signs of a breach or that anyone misused the information. But if you have a Twitter account, please change your account password now.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

Maximisez vos efforts sur les réseaux sociaux en suivant les conseils retrouvés dans notre infographie sur les formats optimaux en 2018 !