WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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How technology is taking retail back to the future via @brickmeetsclick

How technology is taking retail back to the future via @brickmeetsclick | WHY IT MATTERS: Digital Transformation | Scoop.it
Stuart Armstrong is pushing the boundaries of using digital screens to communicate with shoppers inside stores at ComQi. I think he has important things to say about where we’re going with the technology-enhanced shopping experience, which changes in the retail environment are most transformative, and how retailers and brands are using interactive screens to build customer relationships.
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Enterprise Wearables will Avoid BYOD Pitfalls - will it really? via @InformationWeek

Enterprise Wearables will Avoid BYOD Pitfalls - will it really? via @InformationWeek | WHY IT MATTERS: Digital Transformation | Scoop.it
Wearable devices made for the enterprise will offer more immediate value than BYOD programs. Here's why.

Via TechinBiz
Farid Mheir's insight:

Finally the media seems to have shifted their attention from personal wearables to business-led applications of those wearables - except for yesterday's coverage of Apple iWatch. 


This article raises a good question : will you bring you wearable to work - your NFC smartphone can replace you company badge (or badges in case of consultant like me) - or will corporation issue you a company approved Google Glass or some other device? Anyone considering the introduction of wearable technology should consider this point carefully.


Say you want to introduce Google Glasses for all your field service employees so that they have access to the repair manuals and seamless hands-free communication to head-office experts for on-site support. Or you want to introduce an in-store order picking Glass solution to improve your eCommerce efficiency. Or maybe you have a use case for employee heart rate monitoring that drives a business case to reduce your insurance premiums. Short-term benefits will require you provide company issued devices - no one will buy a 1500$ Google glass today.


But in the mid-term, 2 or 3 years down the road, similar or competing devices may start to appear on the consumer market. Will you design your original solution to support BYOD or mandate the use of company devices, at the risk of alienating your employees with sub-par devices or multiple devices that are incompatible with one another?


Think about it, define a strategy and set a clear path towards it.

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Retail 2.0: the convergence of wearables, #iBeacons and big data via @kaulout @Gigaom

The winners in the ecosystem for retail 2.0 will blend expertise in hardware and software platforms, system integration and consulting, and analytics providing an all-in-one offering.
Farid Mheir's insight:

Very detailed review of the potential for iBeacons for brands, technology providers and retailers. A must read if you are wondering how iBeacons could be used in your stores.

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#Venezuela invented the creepiest supermarket #loyaltyCard - digital can be used for #good or #bad @dumas0606

#Venezuela invented the creepiest supermarket #loyaltyCard - digital can be used for #good or #bad @dumas0606 | WHY IT MATTERS: Digital Transformation | Scoop.it
Venezuelan president Nicolás Maduro has a new idea for how to fight his country's shortages of basic goods: keep electronic records of what everyone is buying. Maduro announced plans to launch what he's calling a secure supply card (link in Spanish), which will allow Venezuelans to sign up and receive benefits, such as discounted prices, at...
Farid Mheir's insight:

We will see more of this for sure: good technology hijacked for bad intent. But never thought that loyalty card programs could be turned into digital food ration cards. !Viva la technologia!

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Retail Trends and a Future Shaped by Digital Technology viA @Accenture

Retail Trends and a Future Shaped by Digital Technology viA @Accenture | WHY IT MATTERS: Digital Transformation | Scoop.it
Technology trends impacting the retail industry—the digital consumer is in the driver’s seat and the technology retailers implement today is instrumental.
Farid Mheir's insight:

Major trends in retail technology are illustrated with plausible scenarios and a roadmap. Useful reading with an executive.

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Disappointing social buzz for #nrf14 or sign that retailers are in the digital dark ages? via @RetailsBIGShow

Disappointing social buzz for #nrf14 or sign that retailers are in the digital dark ages? via @RetailsBIGShow | WHY IT MATTERS: Digital Transformation | Scoop.it
The official blog of the National Retail Federation
Farid Mheir's insight:

30000 attendees and 4 days of conferences and showcases and only 30000 tweets in total (with only 13600 original tweets). Look at the retweets and top 8 are tweets from corporations the NRF itself. Goes to show how few attendees bothered to tweet during the show. 


Is it because

a) the conference was not popular (I doubt it, with 30K attendees)

b) twitter is not appropriate to convey audience perceptions and news (would be a surprise as it is very much so in other events) or is it simply because

c) retailers are not technology friendly and stil resort to email or pen-n-paper to capture and report on their conference highlights to their peers?


I suspect c) to be the answer, to my dismay... No wonder Amazon is making a killing in the retail industry!

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