WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation

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Curated by Farid Mheir
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Rescooped by Farid Mheir from The MarTech Digest
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Size Matters: The Long and Short of Conversion Marketing- how page influence sales and conversion

Size Matters: The Long and Short of Conversion Marketing- how page influence sales and conversion | WHY IT MATTERS: Digital Transformation | Scoop.it
From unbounce.com - May 6, 2014 7:32 AM
If you’ve ever wondered “what’s the right length?” when it comes to all the things that go into your conversion marketing mix, look no further.


 

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Via Marteq
Farid Mheir's insight:

Good to know: long pages for home pages and places where user not sure what he is looking for, short pages when action is clear.

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Marteq's curator insight, May 4, 2014 4:10 PM

Superb information to assist you with your editing. But as usual...TEST!
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | WHY IT MATTERS: Digital Transformation | Scoop.it
From www.quicksprout.com - April 30, 2014 11:12 PM

Via Robin Good
Farid Mheir's insight:

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

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Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff
Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 
Shaun Ling's curator insight, October 6, 2017 7:09 AM

Use heatmap to increase conversions
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Rescooped by Farid Mheir from WHY IT MATTERS: Digital Transformation
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Behavioral #tracking explained in 9min #video by @gary_kovacs via @TED #mustsee #PrivacyAware @dataPrivacyDay  

From www.ted.com - January 28, 2017 4:48 PM
As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can make your browsing more efficient; cookies can help your favorite websites stay in business.
Farid Mheir's insight:

If you don't know what behavioral tracking is about, this may be an "awakening" video: be prepared.

 

 

WHY THIS IS IMPORTANT

I've been following the Firefox "collusion" add-on since its inception (it is now called "lightbeam" and you can find it here: https://www.mozilla.org/en-US/lightbeam/). I use it on a regular basis to remember the digital breadcrumbs I leave behind as I roam around on the Internet. Unfortunately, the lightbeam software add-on can only help by blocking the digital ads that track us and cannot minimize the behavioral tracking itself.

 

On this Data Privacy Day 2017, we must use this opportunity to raise our knowledge of the digital tracking that occurs in both the virtual world and the physical world. It is now a reality that we are being tracked as much in the physical world because we carry in our pockets smartphones that track our every moves - literally. Be aware, and be careful.

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Farid Mheir's curator insight, September 14, 2013 12:02 PM

I've been following collusion addon since its inception and I use it on a regular basis to remember all the digital breadcrums I leave behind as I roam around on the Internet.


This is an awakening video but unfortunately the collusion software fail to offer us paths to minimize what behavioural tracking - aside from blocking all ads.
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Dark Patterns explains how website designs intentionally trick people

Dark Patterns explains how website designs intentionally trick people | WHY IT MATTERS: Digital Transformation | Scoop.it
From darkpatterns.org - August 26, 2013 10:46 AM

A Dark Pattern is a type of user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.

Normally when you think of “bad design”, you think of the creator as being sloppy or lazy but with no ill intent. This type of bad design is known as a “UI anti-pattern” Dark Patterns are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind.

Watch the slidecast for details.

Farid Mheir's insight:

Provides a very detailed list of use cases with examples from known websites - hotel.com, ryanair, and many others - are designed to deceive users.


All based on the principle that users do not read everything and are naturally against change, as the opt-in versus opt-out organ donor stats indicate quite clearly!


Fascinating.

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From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic- my take: SEO is lots of work

From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic- my take: SEO is lots of work | WHY IT MATTERS: Digital Transformation | Scoop.it
From searchenginewatch.com - March 31, 2013 11:48 PM
Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing.
The Takeaway
  • Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
  • If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
  • Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search.
Farid Mheir's insight:

Search Engine Optimization - SEO - is the blackart of making sure a website returns in the first results of a google search. Most digital transformations have a web component that requires decent search results position so I believe this story is very interesting. Follow the links provided by the author to learn more about this subject.

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