WHY IT MATTERS: Digital Transformation

Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today, from crypto to cars to fast fashion - there are others.

There’s an old saying that the first fifty years of the car industry were about creating car companies and working out what cars should look like, and the second fifty years were about what happened once everyone had a car - they were about McDonalds and Walmart, suburbs and the remaking of the world around the car, for good and of course bad. The innovation in cars became everything around the car. One could suggest the same today about smartphones - now the innovation comes from everything else that happens around them.

The future travel experience will be personalised, delivering seamless and safe services that are high value, low touch and consumer-centric, thanks to an accelerated digital transformation post-pandemic. These new advances in technology will usher in a new era of automation, requiring upskilling for employees to provide greater levels of high-quality service. Tracking climate impact across consumers, brands and destinations will be critical for building resilience, agility and speed to combat future risks and accelerate the green transition.
This white paper outlines a vision for how consumers will book and experience travel in 2040, exploring how technology and the need for sustainability could change the travel experience over the next 20 years. In particular, this analysis will focus on the future of travel — exploring what online travel agents, urban mobility, air travel and hotels will look like.

Which technology trends are most likely to impact your business in the coming years? Trends are waypoints to help anticipate future states in a world where uncertainty looms. The Future Today Institute's annual Tech Trends Report asks you to examine your assumptions, cherished beliefs and expectations for the future using a bolder, more holistic perspective. In the 13th edition of our Tech Trends Report, we forecast the key technology trends that will redefine businesses in the coming years. More importantly, we offer strategic analysis and guidance on those trends and further explore them in future scenarios to help you understand their implications on your organization and industry.

Samsung “Neon” project leader Pranav Mistry has confirmed that the project aims to create lifelike avatars using artificial intelligence. These virtual humans are based on captured data, but can generate their own expressions, movements and dialog in multiple languages. Mistry belives that one day soon a digital human could extend its role to become a part of our everyday lives, whether it be a virtual news anchor, virtual receptionist, or even an AI-generated film star. Read more for the leaked video and additional information.

Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.

This paper examines the essential eight technologies that matter and what business leaders now need to do about them, and emerging technologies in general.

The Hype Cycle for Emerging Technologies provides insights gained from evaluating more than 2,000 technologies. The eight added in 2017 include 5G, Artificial General Intelligence, Deep Learning, Deep Reinforcement Learning, Digital Twin, Edge Computing, Serverless PaaS and Cognitive Computing.

Forrester says that CIOs must act as VCs and recommends they support early-stage tech companies and have their own technology scouts. As CIO Angela Yochem told me in 2015, she has set up a process to find “capabilities that are not yet commercially available” and “quickly absorb, test, and utilize emerging technologies, and discard them if they are not appropriate and don’t give us a leg up on our competition.”