WHY IT MATTERS: Digital Transformation
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#AR remains a marketing #gimmick with no real use case just yet as evidenced by this Amazon AR app promoted as a way to #reuse its boxes - in fact it just highlights the issues of over packaging, #...

#AR remains a marketing #gimmick with no real use case just yet as evidenced by this Amazon AR app promoted as a way to #reuse its boxes - in fact it just highlights the issues of over packaging, #... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply “Amazon Augmented Reality,” the retailer describes the app as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”

Farid Mheirs insight:

WHY IT MATTERS: 2 elements we can highlight from this announcement.

1- AR is often a marketing gimmick with no real purpose. Why would you download install and use this app? Same goes for most AR apps out there...

2- eCommerce has a major downside from a sustainability standpoint because of transport, returns, over packaging, plastics, etc. As volume grows this must be addressed. This AR app will not help in any way. Unfortunately...

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X-ray vision (actually #thermography) is the #killerApp for #wearables & #AR glasses: giving you superpowers to see & record beyond what you can see or feel: temperature, glucose levels, etc.

X-ray vision (actually #thermography) is the #killerApp for #wearables & #AR glasses: giving you superpowers to see & record beyond what you can see or feel: temperature, glucose levels, etc. | WHY IT MATTERS: Digital Transformation | Scoop.it

ThirdEye's Thermal Camera Can Help First Responders Detect Elevated Body Temperatures In Patients Infected With COVID-19 and Other Viruses Like Influenza.

Farid Mheirs insight:

WHY IT MATTERS: augmented reality glasses will really be useful when they incorporate sensors that give you superhuman capabilities. Here these AR glasses equipped with thermosensors enable professionals to measure temperature at a distance, giving medical professionals, first respondents, tools to manage covid crisis. Watch the video to get a feel for what's possible https://www.youtube.com/watch?v=TjWjX4R0kak 

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Remote control for dogs: US Army trials augmented reality goggles for dogs - is this the killer use case for #AR?

Remote control for dogs: US Army trials augmented reality goggles for dogs - is this the killer use case for #AR? | WHY IT MATTERS: Digital Transformation | Scoop.it

The goggles could let handlers direct their dogs from a safe distance, the army says.

Farid Mheirs insight:

WHY IT MATTERS: augmented reality is looking for good use cases to make it a reality. Is this one of them?

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How will #5G transform retail? Forrester CIO’s Guide to 5G In Retail provides some answers and raises some flags #AR #VR #supplyChain

How will #5G transform retail? Forrester CIO’s Guide to 5G In Retail provides some answers and raises some flags #AR #VR #supplyChain | WHY IT MATTERS: Digital Transformation | Scoop.it

This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.

Key Takeaways
- 5G-enabled augmented, mixed, and virtual reality alters brand-consumer interaction

- 5G-enabled IoT Services will drive supply-chain optimization
- 5G enables many other technologies in the retail sector
Farid Mheirs insight:

WHY IT MATTERS: 5G telecom network promises to revolutionize many industries including retail. This report from Forrester presents use cases for 5G may bring but also puts those in context of what exists today and how fast the transformation will be.

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Studios Ramp Up Virtual Production Efforts Amid Pandemic-Era Filming - will it democratize the production of #fakeVideos as well?

Studios Ramp Up Virtual Production Efforts Amid Pandemic-Era Filming - will it democratize the production of #fakeVideos as well? | WHY IT MATTERS: Digital Transformation | Scoop.it

Girish Balakrishnan, Netflix's director of virtual production, says the workflow using Unreal offers "the ability to connect a DP in New York with VFX artists in London, a director in Los Angeles with an art department in Japan, and performance-capture talent with in-house animation supervisors." The goal is to streamline production across continents "while talent safely works from home."

Farid Mheirs insight:

WHY IT MATTERS: movie production is going digital real fast enabling distributed teams to work collaboratively. Will this mean that the production of hyper realistic fake videos will become easier to produce. One may think so :-(

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A Day In The Metaverse explores what the future may be like when augmented reality becomes... a reality ;-) #AR via @forbes

A Day In The Metaverse explores what the future may be like when augmented reality becomes... a reality ;-) #AR via @forbes | WHY IT MATTERS: Digital Transformation | Scoop.it

The physical world will become machine-readable, clickable, & searchable. There will be new interfaces & new ways to navigate & create content. We will create new lexicons and even new architectures for our digital selves and the digital world around us. What could a day in the metaverse look like? What if interacting with our digital assistants and virtual life could be more streamlined, productive and even fun? For many tasks, smartphones are bulky. They don’t allow us to work with both hands. They’re awkward as mirrors to the augmented world. AR glasses offer a different solution, one where the digital and physical come together in a streamlined approach.

Farid Mheirs insight:

WHY IT MATTERS: biggest hyped product in Apple glass. No one knows when they come out but they may represent as big a leap as iPone was in 2007. This article provides some good insights in future possibilities of an augmented reality world - as different from today as nokia phone vs. iPhones. Great read to see the potential. But be careful, this remains very visionary and many solutions (hardware, software, ecosystem, etc.) need to be in place for this to become reality... Hype ahead!

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Travel 2040 provides a futuristic (idealized?) vision of the future of #travel where #Climate Emergency Force a Revolution in the #travel Industry via @Euromonitor

Travel 2040 provides a futuristic (idealized?) vision of the future of #travel where #Climate Emergency Force a Revolution in the #travel Industry via @Euromonitor | WHY IT MATTERS: Digital Transformation | Scoop.it

The future travel experience will be personalised, delivering seamless and safe services that are high value, low touch and consumer-centric, thanks to an accelerated digital transformation post-pandemic. These new advances in technology will usher in a new era of automation, requiring upskilling for employees to provide greater levels of high-quality service. Tracking climate impact across consumers, brands and destinations will be critical for building resilience, agility and speed to combat future risks and accelerate the green transition.
This white paper outlines a vision for how consumers will book and experience travel in 2040, exploring how technology and the need for sustainability could change the travel experience over the next 20 years. In particular, this analysis will focus on the future of travel — exploring what online travel agents, urban mobility, air travel and hotels will look like.

Farid Mheirs insight:

WHY IT MATTERS: short white paper on what travel *may* look like in 20 years. I think it is idealistic and far fetched but there are elements in there that feel very probable (ie. renting clothes instead of packing your own, robots that carry your luggage, AR-VR to help with travel planning). Not saying if this future is good or bad, but will certainly be very digital. Thoughts?

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14 #tech #trends from @CBInsights provides essential input for any #digitalTransformation strategic planning process

14 #tech #trends from @CBInsights provides essential input for any #digitalTransformation strategic planning process | WHY IT MATTERS: Digital Transformation | Scoop.it

The trends in this report — while buttressed by data and evidence — are meant to shake our faith in steady trend lines. They point to areas where conditions are ripe for discontinuity and disruption. This report asks us, in effect, to “watch these spaces,” and expect to see surprises and opportunities. In that spirit, here are 14 tech trends that deserve close attention in the first year of the 2020s

Farid Mheirs insight:

WHY IT MATTERS: an amazing overview of technologies that are on the horizon. They range from bizarre - empathy design? - to the probable and useful - supply chain tech improvements. Read it.

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Future Today Institute : 2020 #Tech #Trends Report is 360 pages of trends and disruptions

Which technology trends are most likely to impact your business in the coming years? Trends are waypoints to help anticipate future states in a world where uncertainty looms. The Future Today Institute's annual Tech Trends Report asks you to examine your assumptions, cherished beliefs and expectations for the future using a bolder, more holistic perspective. In the 13th edition of our Tech Trends Report, we forecast the key technology trends that will redefine businesses in the coming years. More importantly, we offer strategic analysis and guidance on those trends and further explore them in future scenarios to help you understand their implications on your organization and industry.

Farid Mheirs insight:

WHY IT MATTERS: 360 pages of reference material for any strategic planning exercice.

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Niantic adds ‘reality blending’ to Pokémon Go - is this thte only truly successful large public #AR solution out there?

Niantic adds ‘reality blending’ to Pokémon Go - is this thte only truly successful large public #AR solution out there? | WHY IT MATTERS: Digital Transformation | Scoop.it

Niantic is bringing "reality blending" to Pokémon Go, a new AR feature that will make use of its past experimental work with occlusion. Starting in June and on certain smartphones, virtual pokémon will be able to exist in the real world more realistically by hiding behind trees and other fixtures and having parts of their body obscured by other real-world objects.

Farid Mheirs insight:

WHY IT MATTERS:  the technology is impressive (just look at the video). The appeal to a large audience is proven, as it has been deployed to a large audience via android phone. I wonder if this is the only AR success out there and if there are popular AR business applications? I wrote about some that appear to be very niche (see AR category in the previous blog posts).

Is it the devices (Apple is rumoured to have glasses in development but target dates reach as far out as 2022)? If not what is it?

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Can Augmented Reality be a good solution for a safe and efficient Restart post-confinement? 

Can Augmented Reality be a good solution for a safe and efficient Restart post-confinement?  | WHY IT MATTERS: Digital Transformation | Scoop.it

As manufacturing and service companies prepare to restart their operations in the coming weeks following long shutdowns due to the COVID-19 pandemic crisis, there are several critical elements where Augmented Reality (AR) can enable and assist a safe and efficient restart process. 

Farid Mheirs insight:

WHY IT MATTERS: augmented reality can provide visual cues to help workers keep safe distances, amongst other. Can this be a solution for the new normal? The AR solutions from Light Guide that I have seen in recent months appear to deliver usable real world solutions to consider... See short video here: youtube.com/watch?v=GzqpPhwkVgg

Alfredo Bermudez's curator insight, May 16, 11:10 PM
The video shows how AR can help companies comply with social distancing. I thought this video was interesting because it might be a way to apply it to a school setting where a verbal command or cue like in the video would instruct students when they were too close to one another. 
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Porsche Technicians Using 3X More Augmented Reality to Fix Cars - remote work is more than zoom video calls

Porsche Technicians Using 3X More Augmented Reality to Fix Cars - remote work is more than zoom video calls | WHY IT MATTERS: Digital Transformation | Scoop.it

The coronavirus pandemic means the AR glasses have become even more useful for those working on the 911, Cayenne, Taycan, and other Porsches.

Farid Mheirs insight:

WHY IT MATTERS: everyone has experienced remote work in recent weeks. Zoom, Teams or Meet are fine if you work in an office. But out there in the fields, you need more. Enters AR, with the promise of hands free access to knowledge and télécommunications. This articles explains how AR is used to repair high end cars. Other applications include field service, architecture, etc. But be careful: the devices are bulky, with limited battery life and clunky software. For example, the company behind the AR glasses mentioned in the article has shut down a few years ago and magic leap is in dire straights. AR will remain an R&D experiment until Microsoft (most advanced today), Facebook, or Apple delivers useful glasses to the masses.

Life Sci-Fi's curator insight, May 8, 12:34 PM
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AR glasses add Onsight Cube thermal scanner to detect  #coronavirus - is this the killer app for #AR glasses? I think so #punIntended

AR glasses add Onsight Cube thermal scanner to detect  #coronavirus - is this the killer app for #AR glasses? I think so #punIntended | WHY IT MATTERS: Digital Transformation | Scoop.it

A new wearable hardware-camera-software bundle will enable frontline screeners to check body temperatures without using their hands or thermometers.

Farid Mheirs insight:

WHY IT MATTERS:  I saw and tried this technology at CES2020. Scenarios were industrial, like watching for heat loss in refrigerators. Boring. The device is bulky, slow, low res, etc. Not very convincing.

But with covid-19, the same tech has a new purpose: equipment for security personnel to identify people with fever. 

More interesting is that enhancing human vision with heat detection may become the killer app (pun intended) in this era of coronavirus scare. Imagine when Apple announces their iGlass with builtin heat sensor, "so that you can detect the infected colleagues in the boardroom". Crazy? Maybe, who knows...

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Samsung “Neon” Artificial Intelligence Project Video on "artificial humans" at #CES2020 - listen to the 5 min video & expect your brain to be blown away! Think of potential for #personalized video ...

Samsung “Neon” Artificial Intelligence Project Video on "artificial humans" at #CES2020 - listen to the 5 min video & expect your brain to be blown away! Think of potential for #personalized video ... | WHY IT MATTERS: Digital Transformation | Scoop.it

Samsung “Neon” project leader Pranav Mistry has confirmed that the project aims to create lifelike avatars using artificial intelligence. These virtual humans are based on captured data, but can generate their own expressions, movements and dialog in multiple languages. Mistry belives that one day soon a digital human could extend its role to become a part of our everyday lives, whether it be a virtual news anchor, virtual receptionist, or even an AI-generated film star. Read more for the leaked video and additional information.

Farid Mheirs insight:

WHY IT MATTERS: realistic looking avatars is essential to convey realism in many retailTech use cases from customer support to online video promotions. If this is realistic, cheap, easy to do, then this opens up the possibility of truly personalized video advertisement for example. And one step closer to digital disruption acceptance by blurring real with digital...

Starr Bicho's curator insight, January 6, 2:57 PM
Wow, amazing technology!
Content Curating's curator insight, January 24, 9:20 AM
Aussi fascinant que malaisant. Il y a encore du chemin à faire mais Samsung y travaille dur.
#CES2020
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80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this...

80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this... | WHY IT MATTERS: Digital Transformation | Scoop.it

Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.

Farid Mheirs insight:

WHY IT MATTERS: the trends is clear, technology drives a number of business innovations in Retail. Questions is: is there a business model behind those innovations? Not always unfortunately... Nevertheless, useful insights about what's trending.

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How the industrial market is embracing #spatialComputing #AR #VR @Unity provides great examples of real-life applications in real world environments mostly for training and repair

How the industrial market is embracing #spatialComputing #AR #VR @Unity provides great examples of real-life applications in real world environments mostly for training and repair | WHY IT MATTERS: Digital Transformation | Scoop.it

Watch this webinar featuring Unity and special guests from Taqtile — Co-Founder & CTO John Tomizuka and VP Kelly Malone — to learn more about innovative AR and VR use cases across the industrial sector.

Farid Mheirs insight:

WHY IT MATTERS: state of the art in the use of AR and VR in real life scenarios appear to remain focussed on training and repair operations. The videos in this webcast, starting at 12:30 are indicative of what's possible. First thing that strikes you is that solutions appear useful but one wonders how much work goes into making each one and also maintaining each solution. AR & VR in commercial environment remain niche solutions at this time.

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Training: the killer app for augmented reality? I've tested this product at CES and it is quite impressive to see what it can do - why is it not deployed in more companies? #AR

Training: the killer app for augmented reality? I've tested this product at CES and it is quite impressive to see what it can do - why is it not deployed in more companies? #AR | WHY IT MATTERS: Digital Transformation | Scoop.it

TrainAR features include:

• Create, edit and deploy training modules quickly and easily
• Included templates implement best practices for world-class AR content creation
• Create modules for overviews, step-by-step lessons, and certification testing
• Set up new trainees, issue and manage digital certifications
• Real time data viewer tracks and displays key training metrics on the monitor
• Collect and retain detailed records of training experiences

Farid Mheirs insight:

WHY IT MATTERS: we do not see augmented reality in our daily lives - other than pokemon GO. I would expect AR to offer real solution in todays market of labour shortage and need to quickly rampup new employees into jobs. This solution and the video should show quite well what is possible with the technology today. I've tried it and it is quite impressive...

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Top 10 Emerging Technologies 2019 highlight practical applications of #digital #AR #VR #robots #blockchain via @weforum

Top 10 Emerging Technologies 2019 highlight practical applications of #digital #AR #VR #robots #blockchain via @weforum | WHY IT MATTERS: Digital Transformation | Scoop.it

The technologies on the list, which is curated by members of the Forum’s Expert Network, are selected against a number of criteria. In addition to promising major benefits to societies and economies, they must also be disruptive, attractive to investors and researchers, and expected to have achieved considerable scale within five years.

Farid Mheirs insight:

WHY IT MATTERS: always good to look beyond digital transformation into practical applications of the digital technologies. In particular, #2,6,7 in the list. Here an extract from the #7 highlights an application of blockchain which we've been tracking for a while as a disruptive digital technology that has received a lot of bad press with the bitcoin debacle but that has real future...

"Together, a pair of technologies could reduce both food poisoning and food waste. The first, an innovative application of blockchain technology (better known for managing virtual currency) is beginning to solve the traceability problem. Enhanced food packaging, meanwhile, is providing new ways to determine whether foods have been stored at proper temperatures and whether they might have begun to spoil."

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Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace - Could it be that #AR killerApp is more about enhancing other apps than being an app on its own... #retail #ecommerce

Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace - Could it be that #AR killerApp is more about enhancing other apps than being an app on its own... #retail #ecommerce | WHY IT MATTERS: Digital Transformation | Scoop.it

L'Oréal is bringing its artificial intelligence (AI) technology to Amazon, which for the first time will give its mobile shoppers a chance to virtually try on makeup before buying. ModiFace, the developer of technology for the beauty industry that L'Oréal acquired last year, is providing digital demonstrations of lipstick shades using augmented reality (AR), according to a company announcement.

Farid Mheirs insight:

WHY IT MATTERS: always in search of the killer app, looks like AR is actually something that you embed into something else (here to sample lipstick in Amazon retail, there to correct the eyes in Apple facetime) rather than something you do on its own (think pokemon GO). Hmmm... 

holly ledvina's curator insight, July 15, 2019 10:52 AM
AI moves into consumer real world application.
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Augmented Reality In Retail may actually prove to be useful - The Incredible Case Of Tenth Street Hats #AR

Augmented Reality In Retail may actually prove to be useful - The Incredible Case Of Tenth Street Hats #AR | WHY IT MATTERS: Digital Transformation | Scoop.it

Augmented reality (AR) – technology that overlays computer imagery over real-world imagery as seen by cameras in real time, is being eagerly adopted by business.
In retail, in particular, there are obvious opportunities for allowing customers to see how products will fit into their lives before they've taken them out of the store.

Farid Mheirs insight:

WHY IT MATTERS: using AR to visualize how you look in a hat is possible. The article provides links and other retail use cases where AR may prove useful. I tried it out and found it a bit on the gadget side but - no app to install and very simple use made it easy to try it out. Looks promising, especially combined with AI where it could "suggest" hats based on your outfit. This may prove a useful business case...

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What Is The Magicverse (And Why)? explains how #AR will add layers of information that will persist over time to create a truly parallel universe. #wow #longPlay #mustRead via @MagicLeap

What Is The Magicverse (And Why)? explains how #AR will add layers of information that will persist over time to create a truly parallel universe. #wow #longPlay #mustRead via @MagicLeap | WHY IT MATTERS: Digital Transformation | Scoop.it

The Magicverse is an Emergent System of Systems bridging the physical with the digital, in a large scale, persistent manner within a community of people.

Farid Mheirs insight:

WHY IT MATTERS: want to know what augmented reality will look like in 10 or 20 years. Read this. But don't expect it to come together in the short-term, this is a *long* play

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Google Glass Isn’t Dead; It’s the Future of Industry in 2019 and may prove a game changer anywhere step-by-step instructions are essential #AR #Manufacturing #Retail

Google Glass Isn’t Dead; It’s the Future of Industry in 2019 and may prove a game changer anywhere step-by-step instructions are essential #AR #Manufacturing #Retail | WHY IT MATTERS: Digital Transformation | Scoop.it

Google Glass lived a short, sad life. And when you look back, it feels like a bit of a dream. But the dream isn’t over yet, because Glass has found itself an industrial career.

Farid Mheirs insight:

WHY IT MATTERS: it looks like the next time will be better with a focus on business applications rather than personal life. Listen to the video that Boeing has produced where they used Glass to help assembly of wire bundles in airplanes using heads-up display in Google Glass: impressive.

https://9to5google.com/2017/07/18/google-glass-enterprise-edition-officially-announced-with-multiple-upgrades-video/ 

I can see many more applications in transportation, order delivery, manufacturing, and maybe even retail where repairs or service require some form of step-by-step process to complete the work. Expect this in 2019.

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Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia...

Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon quietly rolled out Amazon Showroom, a tool that lets you place furniture in a virtual living room, making online furniture shopping more visual.

Farid Mheirs insight:

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

Roseni Moraes's curator insight, March 3, 2019 2:48 PM

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

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What’s in Store for #AR and #VR in 2019? Experts Weigh In

What’s in Store for #AR and #VR in 2019? Experts Weigh In | WHY IT MATTERS: Digital Transformation | Scoop.it

From retail to gaming, there are many exciting changes on the horizon for VR and AR, that will bring these technologies to more customers than ever before.

Farid Mheirs insight:

WHY IT MATTERS: AR potential to deliver new experiences is huge and this article explores some of them.

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The future of AR: our 2019 trend predictions via @Zappar

The future of AR: our 2019 trend predictions via @Zappar | WHY IT MATTERS: Digital Transformation | Scoop.it

Our expert predictions for the future of augmented reality in 2019. Last year we made a number of predictions about what could happen in the AR space during 2018 and as we wrap up the year, it’s time to take a look back and see which predictions did come true, which we are still anticipating, and some new predictions for the coming year!

Farid Mheirs insight:

WHY IT MATTERS: technology with the most potential to transform our lives, AR. This is where we are at and what we can expect in 2019.

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