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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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“Beautifully, unapologetically plastic.” “Feature for feature, it’s identical to iPad Air in every way." “Just avoid holding it in that way." Apple’s public relations (PR) department is probably th...
Farid Mheirs insight:
Wow, must read piece if you want to understand Apple's PR machine. In the context of the upcoming sept 9 event this will help you put the hype into perspective. You will also gain respect for this reporter which will, no doubt, suffer consequences for stating what appears to be obvious tactics used to control the media and the message.Do not read if you don't want to know how the sausage is made because of fear you won't be able to eat sausage again in the future. But in the digital transformation world, you must read this piece as it raises an essential point: when you innovate - as is often the case when pushing for digital transformations - you need to control the message that you sent to your customers and competitors. And Apple, here also, think different...
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Farid Mheirs insight:
I find myself going back to this website and blog as inspiration and guidance for visualization as I find that putting information into images has really become much more affordable. This represents a major transformation in the way we communicate. Flowingdata always brings very interesting blog posts that highlight very useful, sometimes intriguing, ways of presenting information in a non-textual way. I find the reference and the books also provide very useful guidance.
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Curated by Farid Mheir
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WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.