WHY IT MATTERS: Digital Transformation

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!

In one of the most popular trends reports in the industry, we take a journey through the important email marketing and automation trends for 2021. 8 leading email marketing experts join forces to bring you the latest trends essential for business success this year.

side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Email marketing automation saves time, improves results, and allows you to reach your customers at the right time with the right message. In this playbook we break down email marketing automation into clear and actionable advice for 2021 and beyond.

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That's after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative.

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries for the ideas they shared, any stack that works for the team who uses it is a winner where it really matters. But through this contest, the martech community at large wins, by learning from the many examples their peers so generously share. A big,

Well. It is certainly safe to say that 2020 has been tumultuous.

Marketers have been thrown challenges from every angle. This report takes a reflection through the past year and looks at what marketers should do to improve their ability to compete in 2021.

In this guide you will learn:-

• The importance of embracing digital transformation
• How to be a helpful and genuine marketer
• What it means to be data driven in decision making
• And so much more.

The only resource you need to profit from Google Shopping on Shopify. Read this free definitive guide for free today to save yourself time and frustration.

An analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced AI techniques.

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

In this presentation, you'll learn the methodology for deploying in-store shopper analytics software, understanding the metrics that matter most, how to use these metrics effectively, and the teams or roles that should be responsible for it.

The Marketing organizational survey 2020 provides marketing leaders with the latest insights to optimize their organizational structure and build a more scalable, flexible, and resilient marketing organization

The Marketing Operations Survey uncovers best practices for the marketing operations leaders' role’s current scope, future mandate, and provides insight into the most critical key performance indicators, development priorities and operational marketing technologies.

Martech investments in digital tools and techniques are aimed at driving marketing efficiency and innovation, characteristics that might blind some digital marketing leaders to short- and midterm risks from COVID-19 and slowing economies.

Digital marketing leaders have an optimistic outlook but need to have a realistic perspective that places a premium on the resiliency of the martech stack, or many marketers may find themselves in trouble should economic or pandemic conditions worsen. Marketing technologies with a longer-term plateau will likely remain protected in marketing budgets given their long-term importance as well as the incremental value they deliver over the midterm.

D2C brands can scale tremendously fast by capitalizing on
technology, shifts in consumer buying patterns and behaviors,
social engagement, and the experience economy.
D2C industry trailblazers have mastered the art of storytelling,
experiential in-store testing and showrooming, consumer
engagement, and creative digital advertising.
Once you have established a sound D2C operation, you should
build a holistic Amazon strategy to generate incremental
product exposure, demand, sales, and profits.

Here are my top six trends:

1-Niche Rich: Continued Customer Segmentation Refinement

2-Digital Meets Physical: Balancing Convenience and Connection

3-Sustainability: Casting a Very Long Shadow

4-New Formats: The Next Marketplaces, More DTC Brands

5-The Linchpin: Data and Technology

6-Mall Fall: Department Store Degradation and Mall Seizure

Business leaders who measure how their consumers map to Forrester’s Empowered Customer Segmentation and evolve along these critical dimensions will understand and anticipate customer demands for new services and experiences. Armed with that information, business leaders can prioritize their investments in digital innovation, pinpoint the customers most likely to reward innovation with new revenue, and identify which consumers threaten to churn.

Complimentary copy of the latest Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) and find out why Freshworks is the only company recognized as a Visionary.

Euromonitor International looks beyond standard demographics and profiles 11 distinct personality-driven consumer types. Learn about the traits of Impulsive Spenders, Minimalist Seekers, Empowered Activists, Secure Traditionalists and more.

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.