WHY IT MATTERS: Digital Transformation
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#SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 highlights the importance of local, images and video in organic results

#SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 highlights the importance of local, images and video in organic results | WHY IT MATTERS: Digital Transformation | Scoop.it

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Farid Mheir's insight:

WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.

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The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right

The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right | WHY IT MATTERS: Digital Transformation | Scoop.it

The luxury brand used synthetic data to avoid potential bias and on-device processing to sidestep privacy pitfalls in creating its new Lipscanner app.

Farid Mheir's insight:

WHY IT MATTERS: the account of the development of a lipstick color matching mobile app highlights the challenges faced when developing AI apps the "right" way - and the multidisplinary team involved.

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The Forrester Wave B2C Commerce Suites, Q2 2020

The Forrester Wave B2C Commerce Suites, Q2 2020 | WHY IT MATTERS: Digital Transformation | Scoop.it

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

 

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Farid Mheir's insight:

WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2C.

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85 headless #openSource Content Management Systems #CMS list shows how diverse the offering is for the #DIYs crowd

85 headless #openSource Content Management Systems #CMS list shows how diverse the offering is for the #DIYs crowd | WHY IT MATTERS: Digital Transformation | Scoop.it

Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!

Farid Mheir's insight:

WHY IT MATTERS: open source solutions often don't make it in the gartner quadrant or forrester wave, yet they remain good solutions for the DIY crowd out there. Here a reference list to get started.

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Email #Marketing Trends Report 2021: from design to #privacy to artificial intelligence, #email remains core to the #digitalTransformation #AI 

Email #Marketing Trends Report 2021: from design to #privacy to artificial intelligence, #email remains core to the #digitalTransformation #AI  | WHY IT MATTERS: Digital Transformation | Scoop.it

In one of the most popular trends reports in the industry, we take a journey through the important email marketing and automation trends for 2021. 8 leading email marketing experts join forces to bring you the latest trends essential for business success this year.

Farid Mheir's insight:

WHY IT MATTERS: to my surprise email remains a key tools in the digital marketing tool belt yet I remain surprise at the level of complexity that it requires *when done well*. Thus this report on key trends and best practices I find useful.

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Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing

Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing | WHY IT MATTERS: Digital Transformation | Scoop.it

side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Farid Mheir's insight:

WHY IT MATTERS: biased for sharpspring (of course) this guide nevertheless is a great reference on features and pricing of top marketing automation solutions.

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Not sure what #Email #Marketing #Automation is all about? This Playbook provides a good overview #marTech

Not sure what #Email #Marketing #Automation is all about? This Playbook provides a good overview #marTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Email marketing automation saves time, improves results, and allows you to reach your customers at the right time with the right message. In this playbook we break down email marketing automation into clear and actionable advice for 2021 and beyond.

Farid Mheir's insight:

WHY IT MATTERS: a good starter to understand what email automation is all about and why it is more than sending an email ;-)

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Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup 

Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup  | WHY IT MATTERS: Digital Transformation | Scoop.it

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Farid Mheir's insight:

WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)

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Marketing Technology Landscape reviews 8000 different technologies - no wonder everyone is #lost and #confused #Martech

Marketing Technology Landscape reviews 8000 different technologies - no wonder everyone is #lost and #confused #Martech | WHY IT MATTERS: Digital Transformation | Scoop.it

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That's after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative.

Farid Mheir's insight:

WHY IT MATTERS: this list keeps growing and changing every year. No wonder marketing people are lost and confused, don't know where to look, what to choose. And this post predicts the trend is not about to change any time soon...

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51 #martech stacks shared in the 2020 Stackie Awards, are illustrated examples of modern marketing toolsets that every company should use for inspiration and guidance

51 #martech stacks shared in the 2020 Stackie Awards, are illustrated examples of modern marketing toolsets that every company should use for inspiration and guidance | WHY IT MATTERS: Digital Transformation | Scoop.it

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries for the ideas they shared, any stack that works for the team who uses it is a winner where it really matters. But through this contest, the martech community at large wins, by learning from the many examples their peers so generously share. A big,

Farid Mheir's insight:

WHY IT MATTERS: not sure if you are using the right tools for your marketing activities, this TOP50 list will provide a starting point.

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Top #1 TODO to be the best #Marketer in 2021 is ... #digitalTransformation - no kidding, #digital is the way to go for success in #Marketing #itsGoodToBeRight

Top #1 TODO to be the best #Marketer in 2021 is ... #digitalTransformation - no kidding, #digital is the way to go for success in #Marketing #itsGoodToBeRight | WHY IT MATTERS: Digital Transformation | Scoop.it

Well. It is certainly safe to say that 2020 has been tumultuous.

Marketers have been thrown challenges from every angle. This report takes a reflection through the past year and looks at what marketers should do to improve their ability to compete in 2021.

In this guide you will learn:-

  • The importance of embracing digital transformation
  • How to be a helpful and genuine marketer
  • What it means to be data driven in decision making
  • And so much more.
Farid Mheir's insight:

WHY IT MATTERS: key insight for marketers: success lies in embracing digital transformation. And what's the topic of my blog for 10 years? Digital transformation of business. BOOM! ;-)

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Google Shopping for Shopify: The Definitive Guide is a great illustration of the complexity and the craft/skills required to standout in a sea of #ecommerce websites, marketplaces and search engine...

Google Shopping for Shopify: The Definitive Guide is a great illustration of the complexity and the craft/skills required to standout in a sea of #ecommerce websites, marketplaces and search engine... | WHY IT MATTERS: Digital Transformation | Scoop.it

The only resource you need to profit from Google Shopping on Shopify. Read this free definitive guide for free today to save yourself time and frustration.

Farid Mheir's insight:

WHY IT MATTERS: this guide is specific about Google and Shopify but the principles apply to all eCommerce solutions and the various discovery channels out there (facebook, Amazon, etc.). It highlights the relative complexity and expertise required to let your eCommerce website standout in a sea of solutions. Retailers thus must learn new ways to market and merchandize their store and their products to standout online. In the illustration from the guide, just crafting the right title for your product names requires time and effort in order to make it easy for users to *find* your products on Google. Not easy, not simple. This is where Le Panier Bleu can help by reducing the clutter and making local retailers standout when buying local is a concern for shoppers...

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The #retail industry should benefit most from #AI in #marketing and #supplyChain but are retailers leveraging it? via @McKinsey

The #retail industry should benefit most from #AI in #marketing and #supplyChain but are retailers leveraging it? via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

An analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced AI techniques.

Farid Mheir's insight:

WHY IT MATTERS: I was surprise to see that the retail industry has the highest potential to leverage AI. This report provides the insights and the analysis.

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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | WHY IT MATTERS: Digital Transformation | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Farid Mheir's insight:

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

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Still own a store? If YES, then this In-Store Engagement Analytics will help you reshape In-Store Marketing to remain relevant in face of eCommerce rise

Still own a store? If YES, then this In-Store Engagement Analytics will help you reshape In-Store Marketing to remain relevant in face of eCommerce rise | WHY IT MATTERS: Digital Transformation | Scoop.it

In this presentation, you'll learn the methodology for deploying in-store shopper analytics software, understanding the metrics that matter most, how to use these metrics effectively, and the teams or roles that should be responsible for it.

Farid Mheir's insight:

WHY IT MATTERS: to make stores relevant in a world that moves to eCommerce, this report is full of useful insights to improve in-store marketing via technology and analytics.

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DANGER! DANGER! #Marketing organizations are starting to embrace #agile approach to tackle projects says @Gartner survey - so much can go wrong

DANGER! DANGER! #Marketing organizations are starting to embrace #agile approach to tackle projects says @Gartner survey - so much can go wrong | WHY IT MATTERS: Digital Transformation | Scoop.it

The Marketing organizational survey 2020 provides marketing leaders with the latest insights to optimize their organizational structure and build a more scalable, flexible, and resilient marketing organization

Farid Mheir's insight:

WHY IT MATTERS: adopting an agile approach is a great idea. But it requires clear vision, strategy, governance and teams that leverage digital tools and solutions to make sure anarchy does not set in. We have the experience in software development after 20 years of trials and errors. Let's hope marketing teams can learn from our mistakes...

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Inability to fully utilize existing marketing #technologies is top operations impediment says @Gartner Operations Survey 2020 #marTech

Inability to fully utilize existing marketing #technologies is top operations impediment says @Gartner Operations Survey 2020 #marTech | WHY IT MATTERS: Digital Transformation | Scoop.it

The Marketing Operations Survey uncovers best practices for the marketing operations leaders' role’s current scope, future mandate, and provides insight into the most critical key performance indicators, development priorities and operational marketing technologies.

Farid Mheir's insight:

WHY IT MATTERS: not sure this is something they stress for marketing professionals in school these days. Marketing has become a technology business and you need the skills and the resources to properly use martech tools and solutions including: SEO, email, analytics, data analysis for end to end attribution, etc.

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2020 Hype Cycle for Digital Marketing via @Gartner

2020 Hype Cycle for Digital Marketing via @Gartner | WHY IT MATTERS: Digital Transformation | Scoop.it

Martech investments in digital tools and techniques are aimed at driving marketing efficiency and innovation, characteristics that might blind some digital marketing leaders to short- and midterm risks from COVID-19 and slowing economies.

Digital marketing leaders have an optimistic outlook but need to have a realistic perspective that places a premium on the resiliency of the martech stack, or many marketers may find themselves in trouble should economic or pandemic conditions worsen. Marketing technologies with a longer-term plateau will likely remain protected in marketing budgets given their long-term importance as well as the incremental value they deliver over the midterm.

Farid Mheir's insight:

WHY IT MATTERS: interesting insight into digital marketing trends but many feel very theoretical (identity resolution?) but reading through the document does provide context - go beyond the image and read the analysis.

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The Direct-to-Consumer Playbook from @Feedvisor suggests that every brand needs an @Amazon strategy - I agree and it should expand to all #marketplaces #lepanierbleu

The Direct-to-Consumer Playbook from @Feedvisor suggests that every brand needs an @Amazon strategy - I agree and it should expand to all #marketplaces #lepanierbleu | WHY IT MATTERS: Digital Transformation | Scoop.it

D2C brands can scale tremendously fast by capitalizing on
technology, shifts in consumer buying patterns and behaviors,
social engagement, and the experience economy.
D2C industry trailblazers have mastered the art of storytelling,
experiential in-store testing and showrooming, consumer
engagement, and creative digital advertising.
Once you have established a sound D2C operation, you should
build a holistic Amazon strategy to generate incremental
product exposure, demand, sales, and profits.

Farid Mheir's insight:

WHY IT MATTERS: direct to consumer - DTC or D2C - is gaining ground with manufacturers and brands recently. This playbook provides some context and stresses the importance of having an Amazon strategy. And I would suggest also a strategy for Walmart, Wayfair, Best Buy and all the other marketplaces out there!

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RETAILING 2020–2030 reaffirms that #retailRevolution is based on new business models and technologies #AI #Personalization #DTC #popupStores - note: this is #pre-covid - via @Forbes @IBM @Schmetail

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Here are my top six trends:

1-Niche Rich: Continued Customer Segmentation Refinement

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5-The Linchpin: Data and Technology

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The Rise of the Empowered Customer highlights a key element of #digitalTransformation: one size fits all does not work so start with these 5 segments to craft your product features or marketing pla...

The Rise of the Empowered Customer highlights a key element of #digitalTransformation: one size fits all does not work so start with these 5 segments to craft your product features or marketing pla... | WHY IT MATTERS: Digital Transformation | Scoop.it

Business leaders who measure how their consumers map to Forrester’s Empowered Customer Segmentation and evolve along these critical dimensions will understand and anticipate customer demands for new services and experiences. Armed with that information, business leaders can prioritize their investments in digital innovation, pinpoint the customers most likely to reward innovation with new revenue, and identify which consumers threaten to churn.

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2020 Gartner Magic Quadrant for CRM Customer Engagement Center

2020 Gartner Magic Quadrant for CRM Customer Engagement Center | WHY IT MATTERS: Digital Transformation | Scoop.it

Complimentary copy of the latest Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) and find out why Freshworks is the only company recognized as a Visionary.

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Understanding the Path to Purchase: 2020 Consumer Types via @Euromonitor #omnichannel #customerJourney | WHY IT MATTERS: Digital Transformation | Scoop.it

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Gartner Multichannel Marketing Hubs MQ 2020 

Gartner Multichannel Marketing Hubs MQ 2020  | WHY IT MATTERS: Digital Transformation | Scoop.it

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.

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WHY IT MATTERS: too many solutions in the marketing domain! This report can help identify solutions as it becomes more important to connect with customers and have a central repository of information

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