WHY IT MATTERS: Digital Transformation

Amazon has been able to scale indefinitely because it treats every product as an interchangeable packet, and doesn’t need to know what they are, only what they weigh. But if it doesn’t know what it sells, that’s only half a retailer. And what would happen if it could change that?

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Here are my top six trends:

1-Niche Rich: Continued Customer Segmentation Refinement

2-Digital Meets Physical: Balancing Convenience and Connection

3-Sustainability: Casting a Very Long Shadow

4-New Formats: The Next Marketplaces, More DTC Brands

5-The Linchpin: Data and Technology

6-Mall Fall: Department Store Degradation and Mall Seizure

2019 has been a banner year for beauty tech. See what tech-backed cosmetics brands will continue to transform and disrupt the sector in 2020 and beyond.

Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

Mission Capital Clients et Nathalie Innocenti partagen, en partenariat avec Emarketing.fr, les Grandes Tendances Store Tour NEW YORK 30 magasins + NRF 2019: Nouveaux Parcours & Expérience Points de Vente Connectés demain ? Best Practices & innovations les + prometteuses.
Le tout en de 2 minutes. Enjoy !

Gartner's 2015-2016 CMO Spend Survey shows that marketers are spending more on digital commerce. The survey also reveals marketing is expected to take more digital commerce responsibility. Marketing leaders connect programs and processes to the buying journey for digital commerce results.

Impacts

• Digital commerce spending has grown from 8% to 11% of the digital marketing budget — the biggest increase of any category — indicating further expansion of marketing's role in digital commerce.
• Forty percent of marketers rank digital commerce as one of the top areas where management's expectations of marketing have increased, highlighting the need to tie marketing to the customer buying journey.
• Sixty-four percent of marketers rank digital commerce as a top area for marketing technology investment, pointing to the importance of technology that links marketing and commerce systems and processes.

Recommendations

• Pivot from a marketing approach that focuses mainly on brand building, lead generation and customer engagement to take accountability for driving results through commerce transactions and lead conversion.
• Sharpen your data-driven marketing skills to determine where customers are in the buying journey. Design marketing programs that lead to conversion and measure the impact of marketing efforts.
• Integrate digital commerce into your marketing technology strategy by defining critical capabilities, such as segmentation and conversion analytics. Find providers that connect marketing to sales channels.