WHY IT MATTERS: Digital Transformation

Below are some articles that describe AmazonGO technology in more detail, including a video animation. As you can see, we know very little and everyone is guessing at this time based on patent filing and an article from a consultant now hired by Amazon.

• 2013 detailed report by Brittain Ladd, ex-consultant now Amazon employee, that may be the source of some of the concepts behind Amazon GO: https://www.linkedin.com/pulse/beautiful-way-save-woolworths-brittain-ladd 
• Amazon 2015 patents that supports the GO store technology: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&p=1&f=G&l=50&d=PG01&S1=(Steven.IN.+AND+Kessel.IN.)&OS=IN/Steven+and+IN/Kessel&RS=(IN/Steven+AND+IN/Kessel) and older one http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=%22DETECTING+ITEM+INTERACTION+AND+MOVEMENT%22&OS=%22DETECTING+ITEM+INTERACTION+AND+MOVEMENT%22&RS=%22DETECTING+ITEM+INTERACTION+AND+MOVEMENT%22 
• Very good analysis - in french - of what we know and some interesting tidbits about how Amazon may use it in the future: http://www.le-furet-du-retail.com/2016/12/amazon-go-comment-cela-marche-technologiquement-ce-que-l-on-sait-du-systeme-just-walk-out.html 
• Amazon GO website announcement and video: https://www.amazon.com/go 
• 2015 recode article that unveiled the concept a year ago - but went under my radar: http://www.recode.net/2015/3/30/11560904/we-may-have-just-uncovered-amazons-vision-for-a-new-kind-of-retail 

Various other articles:

• http://www.theverge.com/2016/12/6/13856158/how-amazon-go-stores-work-patent
• http://www.pocket-lint.com/news/139650-what-is-amazon-go-and-how-does-it-work
• http://www.usatoday.com/videos/tech/2016/12/07/how-amazon-go-work/95111660/