WHY IT MATTERS: Digital Transformation

Comprehensive data and expert insights on the state of the internet, mobile devices, social media, and ecommerce.

Easily find and join relevant conversations about your brand with these 20 best social media monitoring tools for small and medium businesses.

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

If you are serious about growing your network, there are two clear strategies:

#1 Grow quality connections with whom you may end up doing business, or

#2 Grow as many connections as you can get, regardless of quality.

There is no correct answer. Some very influential people on LinkedIn go with #strategy1, while I prefer #strategy2.

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit

Enterprises use many collaboration tools, from intranets to project management platforms. We surveyed 2000 employees to understand how they use these tools.

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

Twitter just asked all 300+ million users to reset their passwords, citing the exposure of user passwords via a bug that stored passwords in plain text — without protecting them with any sort of encryption technology that would mask a Twitter user’s true password. The social media giant says it has fixed the bug and that so far its investigation hasn’t turned up any signs of a breach or that anyone misused the information. But if you have a Twitter account, please change your account password now.

In real life, in the natural course of conversation, it is not uncommon to talk about a person you may know. You meet someone and say, “I’m from Sarasota,” and they say, “Oh, I have a grandparent in Sarasota,” and they tell you where they live and their name, and you may or may not recognize them.

An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information. The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

Google knows what you're looking for. Facebook knows what you like. The CIA knows how to use your TV/Smartphone to spy on you. Still think you have privacy?

Maximisez vos efforts sur les réseaux sociaux en suivant les conseils retrouvés dans notre infographie sur les formats optimaux en 2018 !

If anyone uploads a profile picture that includes your face, Facebook will alert you of that, too. “We’re doing this to prevent people from impersonating others on Facebook,” the company wrote on its blog Tuesday.

With the explosive growth of online activity and social media around the world, the massive amount of real-time data created directly by populations of interest has become an increasingly attractive and fruitful source for analysis. Despite the limitation that social media users in the United States are not a random sample of the US population [7], there is a wealth of information in these data sets and uneven sampling can often be accommodated.

Indeed, online activity is now considered by many to be a promising data source for detecting health conditions [8, 9] and gathering public health information [10, 11], and within the last decade, researchers have constructed a range of public-health instruments with varying degrees of success.

Fine-tuning these algorithms is key to improving large-scale analysis of social media, whether the goal is to measure the caloric content of a tweet or to find the next developing news story. These technologies represent new ways of finding and understanding the conversations we're having as a country -- chatter that is increasingly moving online.

These third party login tools promise more traffic, more subscribers, more members, more customers and more sales — and those promises have come true: as some have noted, up to 80% of web users choose Facebook Connect or another social authentication option when it’s available (as opposed to signing up for a site with their email address), and Facebook itself has claimed that social authentication increases registration by 30-200%. (...) But is that promise worth the price of losing direct access to your customers’ contact information and profiling information — or for that matter, direct access to customers themselves?

“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”

Only Facebook could create Safety Check, not because of resources as you might expect, but because Facebooks lets employees build crazy things like Safety Check and because only Facebook has 1.5 billion geographically distributed users, with a degree of separation between them of only 4.74 edges, and only Facebook has users who are fanatical about reading their news feeds. A small team couldn’t build a big pipeline and index, so they wrote some hacky PHP and effectively got the job done at scale.

This paper details how Facebook build Safety Check

Generation Z (Gen Z), born after 2000, is the first generation not to have known life without technologies and services such as smartphones, iPads, Facebook, Instagram and WhatsApp. Exposure to these technologies and services has influenced this demographic’s broader expectations and behaviors.

We have identified three defining attributes of Gen Zers:

• Gen Zers tend to attach great importance to personal appearance, in large part because they are the first generation to grow up “in public” online, i.e., documenting their lives on social media.
• The pressures presented by social media are encouraging Gen Zers to spend on leisure services, such as vacations, dining out and going out. This is what we call “the Instagram effect.”
• The on-demand economy, ranging from video-on-demand services such as Netflix to dine-on-demand apps such as UberEATS, is making Gen Z the most demanding, least patient generation ever.

US consumers spent $829.5 billion on Gen Zers in 2015, we estimate. Around $66 billion of that total was spent on discretionary categories, while most of it was spent on essential or semi discretionary categories such as housing, food, clothing and transportation.

People hated 2016 so much that the year itself became a punchline. But for every grim reminder that things are amiss, we saw people fight for a better future.

This transformation echoes the impact of Facebook on the media: there is a dramatic leveling of the playing field. The advantages of scale that guaranteed success in the post-war era just don’t matter very much when advertising is cheap, shelf space is infinite, and shipping is free. And, just as Facebook’s breakdown of the media broke down the political parties, Amazon’s break-down of physical retail will have its own knock-on effects: carrying household supplies is a major reason to own a car, for example, which means Amazon is a laying the foundation for a service like Uber to shift from being a car supplement to a full-on substitution.

It's hard to imagine, just twelve years ago, that the media would have been reduced to Facebook, degenerated into what we have today.