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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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Scoop.it!
This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:
This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc. 
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Curated by Farid Mheir
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WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!